GetWhy Summit 2026
Redefining Customer Understanding with AI
- Sept 17 2026
- Villa Copenhagen, Denmark
The AI Event for Disruptive Insights, Marketing and Innovation Leaders.
GetWhy Summit 2026 brings together research, marketing and innovation leaders to explore how AI is transforming the way enterprises listen, learn and act on human understanding.
Across keynotes, customer cases, product showcases and executive conversations, the summit examines the rise of agentic research and the shift from slow, fragmented workflows to AI-powered insight that is faster, deeper and built for enterprise impact.
00
Days Until Summit
The people redefining customer understanding. On one stage.
The leaders reshaping research aren't predicting it from the sidelines. They're already running it inside some of the world's largest research, marketing and innovation teams.
Michael SwaislandVP Consumer Intelligence and Marketing Transformation, Arla
Brynhild VinskeiChief Marketing Officer, TDC
Morten ChristiansenRegional CEO, 3
Anjali MehraHead of AI capabilities, eBay
Tony CostellaGlobal Commerce AI & Performance transformation director, Heineken
Colleen FunkeyFractional Consumer Insights & Brand Strategy Executive, Grey Zebra -ex Estée Lauder, Anheuser-Busch
Giles HedgerAuthor, Strategist, Coach, Ex-Diageo
Edwin TabordaGlobal Chief Consumer & Market Intelligence Officer,
L'Oréal
Mireille PatoineHead of Insights & Analytics,
Ex-Maersk
Vincent F. HendricksProfessor of Formal Philosophy, University of Copenhagen
Joanna DumontVP Global Insights, pladis Global
James WycherleyChief Executive, Insight Management Academy
To be revealed
To be revealed
To be revealed
Request your ticket.
A small room, by design. We reserve priority for the insights, marketing, and innovation leaders shaping enterprise brands, and we review every request personally before confirming a place.
The conversations worth having tend to happen quietly, among people who can speak openly. So we keep the room small on purpose.
A 250 EUR value. The first 200 places are complimentary.
Share your details below, and we'll be in touch.
The conversations worth having tend to happen quietly, among people who can speak openly. So we keep the room small on purpose.
A 250 EUR value. The first 200 places are complimentary.
Share your details below, and we'll be in touch.
Villa Copenhagen
Villa Copenhagen sits in the center of the city, in a restored 1912 building beside Tivoli Gardens. It carries a sense of occasion without the noise, which is exactly the room we wanted for this. One day, one floor of sessions and conversations, with the people rethinking how the world understands its customers.
The conversations that sets the questions, not the trends.
Keynotes. Customer cases. Product showcases. And the execution conversations that usually only happen off the record.
Morning
09:00Doors open
09:30Welcome & introduction
Colleen Funkey, Grey Zebra09:45Opening speech
Casper Henningsen, GetWhy10:10From Cartography to Meteorology: A New Vision for Consumer Insights
Tony Costella, Heineken10:35Insights from the CEO perspective
Morten Christiansen, 3 & Lasse Telling, GetWhy11:00Break
11:20Keynote, topic TBA
Brynhild Vinskei, TDC11:45Product demo
Sara Lerner, GetWhy12:10Keynote, topic TBA
Giles Hedger, ex-DiageoAfternoon
12:30Lunch & networking
13:30When intelligence becomes abundant, what becomes valuable?
Vincent F. Hendricks, University of Copenhagen13:55Panel, topic TBA
Edwin Taborda, Mireille Patoine, James Wycherley, Joanna Dumont, moderated by Joy Eckhoff14:25Break
14:45Keynote, topic TBA
Anjali Mehra, eBay15:10The Most Dangerous Person in Insights Isn't AI. It's the Person Waiting for Permission.
Michael Swaisland, Arla15:35Closing
Colleen Funkey, Grey Zebra15:45Cocktails & Drinks Reception
- AI Focus
- Tech Leadership
- Customers
- Disruption
FAQ
Thursday 17 September 2026 at Villa Copenhagen, in the heart of the city. One full day, from the morning sessions through the evening that follows.
Senior insights and marketing leaders from the world’s consumer brands. We keep it small on purpose, so the conversation stays candid and every person is worth your day.
We are confirming the lineup now and will keep revealing names in waves over the coming weeks. Already confirmed are the CEO of a major telecoms company, a VP of Intelligence at a global CPG, and a CMO, with more senior leaders to come. Expect an AI keynote to open the day and a first look at what we are building next. Save the date, the names are coming.
Each place is a 250 EUR value, and the first 200 are complimentary. Places are limited and in high demand, so if your plans change, let us know at least 72 hours ahead and we can offer your place to someone else. Guests who do not show and have not canceled in time may be charged a 250 EUR no-show fee.
Request a ticket above and share your details. We review every request personally, keeping priority for the insights, marketing, and innovation leaders shaping enterprise brands, and we will be in touch to confirm your place. The first 200 places are complimentary, so the sooner you request, the better.