3 Themes That Defined TMRE 2025 — And What They Mean for Insights Leaders
If the latest TMRE in Las Vegas taught us anything, it’s that the insights industry is in the middle of a major creative and cultural reboot. Mostly in response to the advent of new technologies, more critical consumers and worldwide economic pressures, every insights department is preparing for a new future in how to approach research and drive value in our respective organizations. After countless conversations on the show floor […]
4 ways to turn insights into action: Lessons from Quirk’s New York
We keep hearing the same frustrating fact from the insights community: More than half of all insights never lead to action. And to be clear, this is not a research problem. The studies are correct, and your teams have the skills. But the truth is, it’s an organizational problem. Insights land in inboxes, sit in slide […]
Quirk’s London: Elevate the Game of Insights with AI and the Future of Consumer-led Marketing
As a main sponsor of Quirks London, we are absolutely over the moon that the event is sold out, with more than 700 end-clients attending. Just returned from IIEX in Austin, I am looking forward to another round of creating new connections and getting inspired on the 8th and 9th of May at the Intercontinental […]
IIEX Hot Topic: AI Changing the Role of Consumer Insights
I returned from Austin, Texas, with a bag of new connections and inspiring conversations. The IIEX North America, a two-day conference, focused on insight innovation, truly showcased an industry undergoing a full-blown transformation – or, as some said, a technological disruption. Trending: 96% AI and 87% Change I had a really insightful conversation with Niels […]
IIEX Austin: Innovation, AI, and the Future of Consumer-Led Marketing
Experience the future first at the Insight Innovation Exchange (IIEX). For over a decade, IIEX events have showcased emerging best practices and technologies that enhance insights functions, businesses, and careers. With such a compelling promise, the upcoming week in Austin is not to be missed! I am thrilled to be attending my first IIEX conference […]
On the topic of trust and authenticity at QUAL360
I was fortunate enough to attend the QUAL360 conference last week in Berlin, where I had the opportunity not only to listen to many amazing keynote speeches both from researchers and insights leaders of global brands from around the world but also to compare our experiences in the qualitative research industry. At QUAL360, several main […]
The value of bringing the voice of the customer to the organization
This year’s Qual360 conference in Berlin is in full swing and it’s been a great first day. While still digesting and reflecting on the full-day program, I wanted to share some thoughts on a topic that has surfaced multiple times in many conversations during the day but also in multiple speeches. At GetWhy, we call […]