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3 Themes That Defined TMRE 2025 — And What They Mean for Insights Leaders

If the latest TMRE in Las Vegas taught us anything, it’s that the insights industry is in the middle of a major creative and cultural reboot.  Mostly in response to the advent of new technologies, more critical consumers and worldwide economic pressures, every insights department is preparing for a new future in how to approach research and drive value in our respective organizations.  After countless conversations on the show floor […]

From Insight to Impact: Top Takeaways from the GetWhy Insights Summit 2025

The GetWhy Insights Summit 2025 was no ordinary industry gathering, it was a catalyst, a community, and a call to action.  With 150+ enterprise insights leaders from more than 40 countries, we explored a burning question: In the age of AI, what does it really take to turn insight into impact? We’ve distilled the entire […]

4 ways to turn insights into action: Lessons from Quirk’s New York

Image featuring insights leaders Alyssa Masucci (Citi), Colleen Funkey (Grey Zebra), Shuchi Sethi (Suntory Global Spirits), and Kikke Riedel (MilkPEP) on a purple textured background with company logos.

We keep hearing the same frustrating fact from the insights community: More than half of all insights never lead to action.  And to be clear, this is not a research problem. The studies are correct, and your teams have the skills. But the truth is, it’s an organizational problem.   Insights land in inboxes, sit in slide […]

Create with Them Instead of For Them: The Future of Consumer-led Marketing

As we navigate 2024, it’s time to question if consumer relevance and marketing outcomes should solely rely on the mountains of quantitative, analytics and social data. A look back In 2008, I found myself at the forefront of leveraging the booming social media landscape for brand value – a topic on everyone’s lips back then. […]

Making it Easy to Share Insights to Your Organization: A Game Changer for Business Impact

As the Chief Product Officer at GetWhy, I’ve participated in countless meetings with our amazing clients, stakeholders, industry peers, and at conferences. One thing that echoes over and over again is the desire to more seamlessly be able to share insights throughout the organization. Consumer understanding is the secret sauce that turns good products into […]

GetWhy featured in the latest Gartner report

User research platforms - Gartner report

Gartner, the renowned technology and research consulting firm, mentioned GetWhy as one of the providers to look out for in their recently published “Market Guide for User Research Platforms”. The paper dives into the factors you should take into consideration when choosing an Insights vendor to successfully collect user Insights quickly and at scale. There’s […]