From Insight to Impact: Top Takeaways from the GetWhy Insights Summit 2025
The GetWhy Insights Summit 2025 was no ordinary industry gathering, it was a catalyst, a community, and a call to action. With 150+ enterprise insights leaders from more than 40 countries, we explored a burning question: In the age of AI, what does it really take to turn insight into impact? We’ve distilled the entire […]
4 ways to turn insights into action: Lessons from Quirk’s New York
We keep hearing the same frustrating fact from the insights community: More than half of all insights never lead to action. And to be clear, this is not a research problem. The studies are correct, and your teams have the skills. But the truth is, it’s an organizational problem. Insights land in inboxes, sit in slide […]
Unleash the power of Consumer Stories: Easily find, create, and share consumer stories with Custom Showreel
As our Insights Experience Director here at GetWhy, I am in constant contact and dialogue with our customers. Being a two-way street, this dialogue often means listening to your needs, and understanding how the GetWhy solution can be optimized and improved to bring more value to your daily insights work. GetWhy is a company built […]
Disrupting Consumer Research: GetWhy secures $34.5 million commitment from PeakSpan in major Series A funding
Consumer research technology company GetWhy has secured a $34.5 million investment from PeakSpan Capital. As a result, PeakSpan now holds a significant minority stake in GetWhy, a leading disruptor experiencing hypergrowth in a global gross market worth $60 billion. GetWhy, a Copenhagen based provider of AI-enabled consumer insights, has partnered with PeakSpan for its Series […]
Create with Them Instead of For Them: The Future of Consumer-led Marketing
As we navigate 2024, it’s time to question if consumer relevance and marketing outcomes should solely rely on the mountains of quantitative, analytics and social data. A look back In 2008, I found myself at the forefront of leveraging the booming social media landscape for brand value – a topic on everyone’s lips back then. […]
Making it Easy to Share Insights to Your Organization: A Game Changer for Business Impact
As the Chief Product Officer at GetWhy, I’ve participated in countless meetings with our amazing clients, stakeholders, industry peers, and at conferences. One thing that echoes over and over again is the desire to more seamlessly be able to share insights throughout the organization. Consumer understanding is the secret sauce that turns good products into […]
GetWhy featured in the latest Gartner report
Gartner, the renowned technology and research consulting firm, mentioned GetWhy as one of the providers to look out for in their recently published “Market Guide for User Research Platforms”. The paper dives into the factors you should take into consideration when choosing an Insights vendor to successfully collect user Insights quickly and at scale. There’s […]
Putting the “Why” before the “How” in AI: Solving problems, not chasing technology trends
In the ever-evolving landscape of technology, discussions about the future of AI are abundant. However, amidst the excitement and anticipation, it’s crucial to remind ourselves of a fundamental principle: the essence of innovation lies not in the technology itself but in the problems it solves. Starting with the problem As businesses and industries grapple with […]
Sonar becomes GetWhy
For over a decade, our mission has remained unchanged: to help decision-makers uncover those vital “aha moments” from their consumers. Our product philosophy is simple: Insight users want actions that create value. Knowing What is just the start; understanding Why is the key to value creation.
GetWhy acquires Preely
We are thrilled to announce yet another milestone in our journey – the acquisition of Preely. This strategic move cements our commitment to revolutionising the consumer insights industry.