Sonar becomes GetWhy

For over a decade, our mission has remained unchanged: to help decision-makers uncover those vital “aha moments” from their consumers. Our product philosophy is simple: Insight users want actions that create value. Knowing What is just the start; understanding Why is the key to value creation.

GetWhy acquires Preely

We are thrilled to announce yet another milestone in our journey – the acquisition of Preely. This strategic move cements our commitment to revolutionising the consumer insights industry.

Why Generative AI is ushering in a revolution in consumer insights

Discover how AI is transforming consumer insights and the marketing landscape with faster, cheaper and better consumer insights.

Master brand perception: The power of consumer narratives

Consumer narratives provide invaluable insights into brand perception, allowing businesses to gain a deeper understanding of their target audience and make informed decisions to enhance their brand’s reputation.

Eye-rolls into eyeballs: Why is my campaign not performing?

Discover how to leverage qualitative insights to capture your audience’s attention and turn flatlining marketing campaigns into commercial successes.