4 ways to turn insights into action: Lessons from Quirk’s New York

We keep hearing the same frustrating fact from the insights community: More than half of all insights never lead to action.  And to be clear, this is not a research problem. The studies are correct, and your teams have the skills. But the truth is, it’s an organizational problem.   Insights land in inboxes, sit in slide […]

Create with Them Instead of For Them: The Future of Consumer-led Marketing

As we navigate 2024, it’s time to question if consumer relevance and marketing outcomes should solely rely on the mountains of quantitative, analytics and social data. A look back In 2008, I found myself at the forefront of leveraging the booming social media landscape for brand value – a topic on everyone’s lips back then. […]

Dare to stand out: How consumers perceive the 2023 John Lewis Christmas advert

Using GetWhy’s qualitative insights platform, John Lewis’ Christmas ad was put in front of a UK target audience. Here are the key insights.

Master brand perception: The power of consumer narratives

Consumer narratives provide invaluable insights into brand perception, allowing businesses to gain a deeper understanding of their target audience and make informed decisions to enhance their brand’s reputation.

Eye-rolls into eyeballs: Why is my campaign not performing?

Discover how to leverage qualitative insights to capture your audience’s attention and turn flatlining marketing campaigns into commercial successes.