The GetWhy Insights Summit 2025 was no ordinary industry gathering, it was a catalyst, a community, and a call to action.
With 150+ enterprise insights leaders from more than 40 countries, we explored a burning question: In the age of AI, what does it really take to turn insight into impact?
We’ve distilled the entire day into three core takeaways here.
1: The Era of Insight Reinvention
The consensus across panels and interviews: insights functions are at a fork in the road caused by AI. Teams can either risk irrelevance by remaining order-takers or evolve into bold, proactive change-makers who own the business narrative.
Stakeholders everywhere are demanding more than reports, they’re looking for insight teams who drive action and shape business outcomes.
- Insights at a crossroads: Teams must evolve from passive couriers to proactive co-pilots, working side-by-side with other business leaders to influence key decisions and priorities.
- Repositioning is mission-critical: Like any strong brand, the insights function must constantly refresh its internal “marketing,” brand, and communications to grow relevance and influence.
- Challenge the status quo: The summit challenged all attendees to lean into more provocative, bold roles rather than simply fulfilling requests.
Organisations that reposition insights as strategic assets, and not just support functions, will be the ones to thrive in today’s AI-accelerated market.
2: Speed, Scale, and Humanity: The New Standard
Sessions wrestled with how AI is breaking old barriers, and why empathy, storytelling, and deep context are more important than ever.
- AI as an enabler, not a replacement: Technology can scale access, streamline processes, and democratize insights across the business, but true impact requires blending AI with human skills: curiosity, creativity, and the ability to shape narratives that resonate.
- Empathy at scale: This was the banner for many sessions: AI makes empathy actionable and measurable at new levels, but only if insight professionals use it to deepen, not dilute, customer understanding and influence.
- Always-on, not “one-off”: The future of insights involves continuous listening and engagement, supported by platforms and tools that deliver relevant information instantly, to every layer of the enterprise.
3: Curated & consumable insights, delivered for decisions
To overcome the “last-mile” problem of insights, leaders must become not just researchers, but skilled communicators and marketers, delivering their work in formats that fit how stakeholders actually think, work, and make decisions.
- From slide decks to experiences: Whether it’s video snippets, interactive tools, or participatory workshops, success depends on repackaging insights to be as engaging, accessible, and actionable as possible.
- Tailoring to the audience: The most effective teams define up front what decisions they want to shape and customize delivery accordingly, using stakeholder language, timing, and context for maximum effect.
Humanity is the Future of Insights
The teams that will win are those who embrace experimentation, blend technology with empathy, and reposition themselves as indispensable co-pilots in their organizations’ journeys toward growth and relevance.
The Insights Summit 2025 was a testament to the power of bold conversation, cross-industry community, and the relentless drive to turn discovery into impact.
The journey doesn’t end in Copenhagen, these takeaways are both an agenda for teams and a springboard for the entire profession.
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