<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>/blog/the-value-of-bringing-the-voice-of-the-customer-to-the-organization</loc>
<lastmod>2026-01-26T12:35:41Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/gain-commercial-value-through-increased-consumer-led-responsiveness</loc>
<lastmod>2026-01-26T12:40:08Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/terms-of-use</loc>
<lastmod>2025-12-19T21:28:47Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/unveiling-our-ai-powered-studybuilder-transforming-access-to-qualitative-insights</loc>
<lastmod>2026-01-26T11:57:31Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/Business-to-business</loc>
<lastmod>2026-03-19T11:12:31Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/why-ai-moderation-is-suddenly-everywhere</loc>
<lastmod>2026-02-12T14:17:00Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/multi-market-segmentation</loc>
<lastmod>2026-03-19T11:13:05Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/ai-qualitative-research-what-ai-does-well-and-what-it-doesn-t</loc>
<lastmod>2026-03-16T10:41:29Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/getwhy-acquires-preely</loc>
<lastmod>2026-01-26T12:48:23Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/making-insights-impossible-to-ignore</loc>
<lastmod>2026-03-19T11:09:04Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/ai-made-qualitative-research-quicker-now-what</loc>
<lastmod>2026-02-12T14:17:54Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/dare-to-stand-out-how-consumers-perceive-the-2023-john-lewis-christmas-advert</loc>
<lastmod>2026-01-26T12:46:23Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/cookies</loc>
<lastmod>2026-02-02T07:41:50Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/platform</loc>
<lastmod>2026-03-17T11:58:42Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/finance-banking-and-insurance</loc>
<lastmod>2026-01-28T14:42:31Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/create-with-them-instead-of-for-them-the-future-of-consumer-led-marketing</loc>
<lastmod>2026-01-26T12:14:09Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/company</loc>
<lastmod>2026-02-03T07:54:18Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/newsroom/getwhy-extends-series-a-with-an-additional-usd20m</loc>
<lastmod>2026-01-26T12:52:42Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/newsroom/donnchadh-casey-joins-getwhy-senior-leadership</loc>
<lastmod>2026-01-16T08:48:20Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/healthcare-and-life-sciences</loc>
<lastmod>2026-03-19T11:12:52Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/terms-of-service</loc>
<lastmod>2026-02-05T11:23:41Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/usage-and-attitudes</loc>
<lastmod>2026-03-19T11:13:05Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/putting-the-why-before-the-how-in-ai-solving-problems-not-chasing-technology-trends</loc>
<lastmod>2026-01-26T12:21:34Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/on-the-topic-of-trust-and-authenticity-at-qual360</loc>
<lastmod>2026-01-26T12:34:05Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/iiex-hot-topic-ai-changing-the-role-of-consumer-insights</loc>
<lastmod>2026-01-26T12:01:08Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/from-insight-to-impact-top-takeaways-from-the-getwhy-insights-summit-2025</loc>
<lastmod>2026-01-26T11:04:57Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/consumer-packaged-goods</loc>
<lastmod>2026-03-19T11:12:52Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/book-a-demo</loc>
<lastmod>2026-01-28T13:13:29Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/the-role-of-insights-is-changing-from-production-to-leverage-in-business-settings</loc>
<lastmod>2026-01-26T12:10:18Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/test-front-page</loc>
<lastmod>2026-03-19T11:12:13Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/disrupting-consumer-research-getwhy-secures-usd34-5-million-commitment-from-peakspan-in-major</loc>
<lastmod>2026-01-26T11:22:48Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/consumer-behavior</loc>
<lastmod>2026-03-19T11:22:17Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/landing-page-old</loc>
<lastmod>2026-03-19T11:22:17Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/sub-processors</loc>
<lastmod>2026-01-27T09:18:02Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/link-catcher</loc>
<lastmod>2025-12-11T10:44:54Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/data-processing-addendum</loc>
<lastmod>2026-01-19T14:08:44Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/product-and-innovation-function</loc>
<lastmod>2026-03-19T10:57:45Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/3-themes-that-defined-tmre-2025-and-what-they-mean-for-insights-leaders</loc>
<lastmod>2026-01-30T07:47:42Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/events/test-event</loc>
<lastmod>2026-01-28T13:13:54Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/what-maersk-and-grupo-lala-figured-out-about-customer-insights-adoption</loc>
<lastmod>2026-03-25T07:12:28Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/tech-media-and-telecom</loc>
<lastmod>2026-03-19T11:13:52Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/making-it-easy-to-share-insights-to-your-organization-a-game-changer-for-business-impact</loc>
<lastmod>2026-01-26T12:16:08Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/sample-sizes-in-qualitative-market-research-striking-a-balance</loc>
<lastmod>2026-01-26T12:49:56Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/4-ways-to-turn-insights-into-action-lessons-from-quirk-s-new-york</loc>
<lastmod>2026-01-28T13:30:38Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/sonar-becomes-getwhy</loc>
<lastmod>2026-01-26T12:42:24Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/newsroom/GetWhy-series-a-PeakSpan</loc>
<lastmod>2026-01-26T12:13:31Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/creative-testing</loc>
<lastmod>2026-03-19T11:13:05Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/customers</loc>
<lastmod>2026-03-19T10:58:15Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/the-activation-gap-why-qualitative-ai-must-be-felt-not-filed</loc>
<lastmod>2026-03-16T09:55:28Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/iiex-austin-innovation-ai-and-the-future-of-consumer-led-marketing</loc>
<lastmod>2026-01-26T12:05:54Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog</loc>
<lastmod>2026-03-24T15:17:48Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/insights-function</loc>
<lastmod>2026-03-19T10:48:38Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/revolutionizing-qualitative-research-why-at-scale-with-technology</loc>
<lastmod>2026-01-26T12:19:51Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/privacy-policy</loc>
<lastmod>2026-01-19T14:04:10Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/travel-and-hospitality</loc>
<lastmod>2026-03-19T11:13:52Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/master-brand-perception-the-power-of-consumer-narratives</loc>
<lastmod>2026-01-26T12:53:49Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/why-generative-ai-is-ushering-in-a-revolution-in-consumer-insights</loc>
<lastmod>2026-01-26T12:52:03Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/sales-optimization</loc>
<lastmod>2026-03-19T11:13:05Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/high-pace-in-gathering-qual-insights-a-game-changer</loc>
<lastmod>2026-01-26T12:37:20Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/product-concept-testing</loc>
<lastmod>2026-03-19T11:13:05Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/</loc>
<lastmod>2026-03-19T10:53:37Z</lastmod>
<changefreq>monthly</changefreq>
<priority>1</priority>
</url>
<url>
<loc>/market-foresight</loc>
<lastmod>2026-03-19T11:13:05Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/quirk-s-london-elevate-the-game-of-insights-with-ai-and-the-future-of-consumer-led-marketing</loc>
<lastmod>2026-01-26T11:49:52Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/marketing-function</loc>
<lastmod>2026-03-19T10:56:59Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/contact</loc>
<lastmod>2026-01-28T13:14:56Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/unleash-the-power-of-consumer-stories-easily-find-create-and-share-consumer-stories-with-custom</loc>
<lastmod>2026-02-05T10:50:21Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/security</loc>
<lastmod>2026-02-11T11:06:25Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/getwhy-featured-in-the-latest-gartner-report</loc>
<lastmod>2026-01-26T12:17:48Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/retail</loc>
<lastmod>2026-03-19T11:12:52Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/how-unmoderated-video-based-interviews-unlock-speed-and-scale-for-qualitative-research</loc>
<lastmod>2026-01-26T11:13:43Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/events</loc>
<lastmod>2025-12-18T11:57:29Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/agency-and-consulting</loc>
<lastmod>2026-01-28T14:41:57Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/what-happens-to-customer-research-nobody-reads</loc>
<lastmod>2026-03-16T11:28:29Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/why-agile-scalable-qual-is-the-answer-to-the-limitations-of-social-listening</loc>
<lastmod>2026-01-26T11:46:36Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/blog/eye-rolls-into-eyeballs-why-is-my-campaign-not-performing</loc>
<lastmod>2026-01-26T12:55:48Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/brand-perception-testing</loc>
<lastmod>2026-03-19T11:12:12Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>/blog/introducing-the-next-generation-of-ai-qualitative-research</loc>
<lastmod>2026-03-16T09:55:38Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>/newsroom</loc>
<lastmod>2025-12-18T11:58:06Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
</urlset>
