For decades, consumer research has been trapped in a paradox. Businesses need insights that are deep, actionable, and timely—but the traditional research process forces trade-offs. Move fast, and you sacrifice depth. Take the time to dig deeper, and you risk making decisions too late. Even with AI-powered tools, most solutions have only accelerated old methods. Faster surveys. Automated reports. Incremental efficiencies. But real innovation doesn’t come from making the old ways faster—it comes from rethinking how insights are discovered, refined, and acted upon.
This is where Agentic AI changes everything.
Hear from Thomas Walker, VP of Consumer Insights at eBay, on how Agentic AI is revolutionizing consumer research for industry leaders like eBay.
Agentic AI isn’t just a more advanced version of AI—it’s a fundamental shift. Unlike traditional AI, which passively responds to prompts or generates outputs based on predefined rules, Agentic AI is autonomous. It actively reasons, adapts to new information, and executes tasks without constant human oversight.
Think of the difference between a search engine and a strategic advisor. Traditional AI retrieves or generates information; Agentic AI interprets, refines, and takes action—continuously improving as it works. It doesn’t just answer questions; it proactively finds better ones to ask.
Consumer behavior is complex, dynamic, and deeply human. Understanding it requires more than raw data—it demands intelligence capable of uncovering motivations, challenging assumptions, and translating insights into strategy.
Yet, the research industry has remained largely reactive. Businesses ask questions, collect responses, and then analyze—often too late to influence key decisions. This process is manual, fragmented, and slow.
Agentic AI eliminates these bottlenecks by making research an autonomous, adaptive process. Instead of waiting for insights, businesses get real-time intelligence that continuously refines itself.
At GetWhy, we built the first Agentic AI for consumer insights to transform how brands understand their customers. It:
Conducts research like a human expert—but at machine scale.
Extracts meaning from real conversations, not just structured responses.
Synthesizes insights instantly, so businesses can act at the speed of decision-making.
Adapts dynamically, continuously refining its understanding instead of delivering static reports.
For years, businesses have accepted the limitations of research as a fact of life. Slow cycles. Disjointed data. Insights that arrive too late—or lack the depth to drive real action.
Agentic AI changes this. It removes the barriers between understanding and action, delivering intelligence that moves as fast as the market. It’s not just an upgrade to traditional research—it’s an entirely new way of thinking.
