The global leader in AI-moderated research
REAL PEOPLE. CUSTOMER UNDERSTANDING AT SCALE.
Understand your customers through AI-moderated video interviews with real people. Get research-grade insights in days, with every study building on what you already know.
Run studies yourself or let our research team handle everything for you.
The research partner to
100+ global enterprises.
THE PLATFORM
One platform for AI-moderated research. Insight in days.
From study design to insights that compound. Research rigor built in, with live interview scoring and eight-step participant screening.
CLIENT TESTIMONIALS
Trusted by insight leaders to scale human empathy.
How insight leaders use GetWhy to bring customer perspectives into the decisions that matter.
Giles Hedger on the case for always-on insight
Author, Strategist, Coach
Edwin Taborda on L’Oréal blending empathy with agentic AI
Global Chief Consumer & Market Intelligence Officer
Mireille Patoine on connecting insights across studies to support decisions
Strategic Customer Insights Lead
Tony Costella on how Heineken is making the entire organization customer centric
Global Commerce AI & Performance Transformation Director
Thomas Walker on what AI-enabled qual changes for research leaders
VP Global Consumer Insights
Michael Swaisland on Arla using qualitative at scale to unlock a new pace of discovery
VP Consumer Intelligence & Marketing Transformation
WAYS TO WORK WITH US
AI-moderated research.
Four ways to get to the why.
From a quick concept test to an always-on program, choose the approach that fits your question.
THE SYSTEM
Introducing GetWhy empathyOS.
Always-on customer understanding.
Keep customer conversations running, connect knowledge across studies and bring fresh insights into the tools your teams already use.
WHY GETWHY?
Award-winning and proven at enterprise scale.
Rooted in human science, built with documented quality standards and backed by independently verified results.
Rooted in human science.
Born from 15+ years of human research, we built GetWhy to scale human understanding through AI.
Setting the standard for AI moderation.
A documented 17-criteria quality framework, with live interview scoring and eight-step participant screening.
Self-service or full-service. Your choice.
Run studies yourself or let our research team handle full-service delivery.
Award-winning. Independently verified.
Our work with eBay won an ESOMAR Global Award and delivered 80% faster time to insight and 84% lower spend per interview, with impact independently verified by Nucleus Research.
“Excellence in AI and Automation in Market Research”
80%
Faster time to insight
84%
Lower spend per interview
HUMAN EXPERTISE. BUILT IN.
Research experts, fluent in human science and AI.
Our researchers and strategists understand your business reality. Get expert support where you need it or full-service delivery from brief to final insight.
OUR TEAM COMES FROM
VP RESEARCH
Kane Callaghan
Sets the research standard behind every GetWhy study.
PREVIOUSLY AT:
Astrid Blom
Senior Researcher
Previously at
Juliano Piccoli
Client Director
Previously at
Marianne Skovgaard
VP Commercial Strategy
Previously at
Thyge Enggaard
VP, Product & AI
Previously at
Christina Brigarti
Customer Success Lead
Previously at
Sara Lerner
SVP Product Experience
Previously at
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