The global leader in AI-moderated research.
Fast, rigorous customer understanding at scale.
GetWhy's AI research platform designs the study, recruits participants, runs AI-moderated video interviews and delivers decision-ready insights in days, not weeks.
Run studies yourself or brief the GetWhy Research Team for full-service delivery.
TRUSTED BY THE RESEARCH TEAMS INSIDE THE WORLD'S MOST CONSUMER-LED ENTERPRISES
Complete the research process in 48 hours, not 6 weeks.
AI research platform with built-in rigor. From business question to impact in days, not weeks.
AI-powered interview design
Ask the right questions, fast. Go from idea to ready-to-run study in minutes — built on the same frameworks senior researchers use.
Ask the right questions, fast. Go from idea to ready-to-run study in minutes — built on the same frameworks senior researchers use.
GetWhy Global Recruitment
Vendor-agnostic, proprietary screening and recruitment across 300+ million verified customers. Multiple layers of fraud detection before, during and after interviewing.
Vendor-agnostic, proprietary screening and recruitment across 300+ million verified customers. Multiple layers of fraud detection before, during and after interviewing.
AI-moderated customer interviews
Live video interviews in 100+ languages capture words, tone, facial expression, and behavior. Every prompt is evaluated against our 17-criteria quality framework, the industry’s only documented standard for AI moderation.
Live video interviews in 100+ languages capture words, tone, facial expression, and behavior. Every prompt is evaluated against our 17-criteria quality framework, the industry’s only documented standard for AI moderation.
AI-led analysis and reports
Trained on over 1 million+ proprietary interviews. Narrative-driven reports with embedded video evidence, multi-modal pattern detection, and one-click PPT export.
Trained on over 1 million+ proprietary interviews. Narrative-driven reports with embedded video evidence, multi-modal pattern detection, and one-click PPT export.
Proud partner to visionary insights leaders
Blending human empathy with agentic AI to drive growth
Edwin Taborda
Global Chief Consumer & Market Intelligence Officer
How Arla is using qualitative at scale to unlock a new pace of discovery
Michael Swaisland
Vice President: Consumer Intelligence
eBay turns insights into decisions at speed with AI scale and expert depth
Christine Moeller
AI transformation lead at eBay
How Heineken is making the entire organization truly consumer centric
Tony Costella
Global Commerce AI & Performance Transformation Director at Heineken
Maersk is using GetWhy to unlock deep B2B insights with real customer voices
Mireille Patoine
Strategic Customer Insights Lead at Maersk
Deploy AI research where decisions get made, faster with confidence.
GetWhy turns qualitative research into your richest and most human data set. Real people share real stories on video, guided by AI and validated by experts, giving teams faster insights, deeper context, and stronger decision support across our key expertise areas for product, brand, and marketing outcomes.
KEY EXPERTISE AREAS
Innovation & Launch
Go beyond what people say they want. Real conversations reveal the why behind every idea, before you commit to launch.
Creative Excellence
Go beyond whether the work tests well. Hear the why behind every reaction, so you know what truly lands.
Market Growth
Go beyond market size and share. Real people reveal why demand shifts, and where to grow next.
Trackers & Always-On
Go beyond brand health metrics. Understand why people choose, switch, and stay, in their own words.
AI-moderated research in two ways.
Run studies yourself with our self-service AI platform or leverage the experience of our in-house research agency. The choice is yours.
The leading enterprise research platform
Built on years of proprietary model training, GetWhy combines 15+ years of enterprise qualitative research with best-in-class AI capabilities. Rigorous methodology, enterprise-grade security.
GetWhy Stories: an industry-first way to turn insights into shareable stories.
GetWhy’s Stories turn qualitative data into on-demand narratives. They continuously analyze your research, surface new patterns, and package insights as articles, videos, and podcasts. With Stories, your insights are more easily understandable, memorable, and shareable across the organization than ever before.
Independently verified: faster, deeper customer understanding at scale.
An independent Nucleus Research report validated GetWhy's impact on enterprise insights teams, finding that bringing insights earlier into the decision cycle meaningfully improved adoption outcomes, reduced execution risk, and drove stronger commercial performance.
Speed
80%
faster time to insight
Efficiency
84%
less spend per interview
reach
12x
more capacity to produce
Focus
80%
less project mgmt. per study
Speed
80%
faster time to insight
Efficiency
84%
less spend per interview
reach
12x
more capacity to produce
Focus
80%
less project mgmt. per study
“We can provide consumer feedback, watch-outs and red flags within 48 hours and can help the business to pivot and adjust what they were about to put out into the market.”
BOOK A DEMO
Replace your traditional research agency with faster, deeper consumer understanding.
The best way to understand what we do is to see it. Book 30 minutes with a GetWhy strategist and we’ll show how the platform works with a live brief from you.