Every great business starts with a deep understanding of its customers—why they think, feel, and act the way they do. But as companies scale, these insights often shift from a driving force to a back-office function, used only to measure performance and track risks. When that happens, decisions become slower, growth stalls, and innovation suffers.
It’s time to change that.
Exclusive Chapter: Thomas Walker, VP of Consumer Insights at eBay
In this chapter, Thomas shares how eBay redefined its insights function to become a strategic capability, driving decisions across the organization.
Every great business starts with deep, human insights—an intuitive understanding of why customers act, think, and feel.
But as companies scale, complexity grows. Processes take over. Insights, once the driving force behind every decision, become just another function—reactive, siloed, and disconnected from strategy.
Without real-time understanding of the ‘why,’ decisions start relying on lagging indicators and assumptions. Guesswork replaces clarity. Innovation slows. Growth stalls. And the very edge that once set the company apart? It fades.
The most innovative companies don’t just collect insights—they act on them in real time. Instead of being reactive, insights become a core driver of strategy, innovation, and execution. To regain a competitive edge, insights must be:
When insights shift back to being a capability, businesses move with clarity, confidence, and speed—powering growth like never before.
At GetWhy, we’ve designed Agentic AI to help organizations make this critical shift:
No synthetic data — ever. We capture high-quality video responses directly from real people, delivering unfiltered truths at scale.
Businesses need answers at the speed of work. A capability-based approach integrates insights seamlessly into workflows, delivering both speed and depth.
When insights become a capability, they shift from being reactive to proactive, enabling organizations to anticipate market trends and consumer needs before they arise.
Agentic AI makes it possible to build a scalable, insights-driven capability that delivers meaningful impact.
