industry agency and consulting

Bring real consumer perspective into client decisions, faster

GetWhy helps agencies and consultancies bring high-quality qualitative insight into client work at speed. By combining AI-moderated interviews with expert-led study design and synthesis, teams can anchor strategy, creative, and recommendations in real consumer understanding without adding friction to delivery.

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Qualitative insight that keeps up with consulting and agency timelines

Agencies and consultancies operate under constant pressure. Client timelines are tight, scopes change quickly, and decisions often need to be made before traditional research can be commissioned, run, and analyzed.

GetWhy enables teams to bring qualitative insight into strategy, creative, and advisory work while projects are still in motion. Instead of relying on assumptions or past research, teams can access fresh consumer input across markets and segments and use it to sharpen thinking, validate direction, and strengthen recommendations.

Creative Testing

Test messaging, visuals, and value propositions with real consumers.

Brand Perception

Understand how your brand is experienced across products, touchpoints, and markets.

Multi-Market Segmentation

Enrich existing segments with qualitative insight into motivations, expectations, and usage.

Market Foresight

Identify emerging needs, expectations, and cultural shifts shaping how people engage with products, content, and technology.

Consumer Behavior

Understand why consumers adopt, disengage, churn, or switch.

Product Concept Testing

Pressure-test new features, services, or platform ideas early.

Usage and Attitudes

See how people actually use products and platforms

Sales Optimization

Understand how consumers evaluate plans, pricing, and bundles.

This is what to expect when qualitative research becomes a built-in capability

GetWhy’s AI platform functions as an enterprise consumer insights platform, enabling teams to generate insights, integrate them into decisions, and drive better business outcomes.

Speed

80%

faster time to insight

EFFICIENCY

84%

less spend per interview

reach

12x

more capacity to produce

Focus

80%

less project mgmt. per study