Use case market foresight
Understand what is shaping where your market is heading
GetWhy helps insight teams run qualitative market foresight research in 48 hours to understand why markets are shifting. We explore the cultural forces, emerging needs, and changing behaviors that shape how people think, decide, and act over time.

Ground foresight in cultural dynamics
Many teams track trends to predict what’s next. What’s harder to see is the cultural context shaping how needs and behaviors are changing. Fast qualitative foresight allows insight teams to understand why markets are shifting and guide long-term decisions while change is still unfolding.
Enterprise Partnership Services
- Designed for enterprise precision
- PhD-level human researchers embedded into every study
- Bespoke integration with data platforms and ecosystems
- Innovative activation of insights with GetWhy Stories
- Global deployment support from pilot to transformation

The AI research platform with human depth
Design your study
Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.

Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.
Recruit participants
Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.

Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.
AI-Moderated Interviews
Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.

Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.
Insight Synthesis
Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.

Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.
Activate with stories
Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.

Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.

GetWhy in practice
AI helps us move faster, but asking the right questions is still what makes the difference.
Kane Callaghan, PhD
VP of Research

Driving AI adoption across the enterprise
Marianne Skovgaard
Director of Commercial Strategy

Reimagining Insights with GetWhy Stories
Sara Lerner
SVP of Product Experience

Making AI your partner for human research
Kane Callaghan, PhD
VP of Research