Company
We’re an AI company rooted in human sciences
GetWhy is an AI company rooted in human science empowering enterprises to understand people at scale. In a world where AI flattens everything, GetWhy helps organizations rediscover the human edge.
We combine artificial intelligence and qualitative research to reveal what people feel – not just what they do - transforming data into stories that move teams to act.

Empathy has become the scarcest resource in business. We exist to make it abundant — to scale human understanding across the enterprise so every decision is powered by people, not just data.
Delivering insights since
2018
Founding year
Trusted by
+100
Leading enterprise brands
AI interviews conducted
+1M
Across +100 languages
Delivering insights since
2018
Founding year
Trusted by
+100
Leading enterprise brands
AI interviews conducted
+1M
Across +100 languages
Be more human, at enterprise scale.
GetWhy was born from 15+ years of human research, and we pioneered AI qualitative research to protect what enterprises are losing: empathy. While others flatten insight into dashboards and features, we turn rich customer truth into Stories, assistants, and workflows—so understanding lives inside every decision, every day.
“We see a tremendous potential in the market for AI-driven consumer insights, which we believe will fundamentally transform how global B2C and B2B brands operate. GetWhy is leading this transformation.”
Phil Dur
Co-founder and Managing Partner, PeakSpan Capital

“You have to feel real people, see real people talk about your product or your ideas. Otherwise, you can only get so far, so fast. Reliable human insights are an absolute key going forward.”
Morten Christiansen
Chairman of the Board

Want to learn more?
Want to say hi? Come meet our international team in Copenhagen and learn more about GetWhy. Not nearby? Zoom works just as well.
GetWhy A/S
Sundkaj 125
2150 Copenhagen, Denmark
GetWhy A/S
Sundkaj 125
2150 Copenhagen, Denmark

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