Platform OVERVIEW

The leading AI platform for human insight

GetWhy is an end to end AI platform for qualitative research, from study design and recruitment to AI moderated interviews, synthesis, and activation, with PhD level researchers embedded throughout.

Built for enterprises that need human understanding at speed, at scale, and with confidence.

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A new way for enterprises to get trusted, decision ready insights

Understand people at scale and make confident decisions faster, with enterprise grade insight delivered through AI and human expertise working together.

GetWhy enables enterprises to run AI moderated interviews globally, guided and validated by experts, turning real conversations into trusted, decision ready insights with video evidence in hours.

Where AI platform power meets human rigor

Best-in-class AI research platform

Built for enterprise scale, consistency, and trust across studies, markets, and teams, the platform supports continuous insight generation without sacrificing quality or control.

PhD level researchers in the loop

Every study is guided, reviewed, and validated by experienced researchers who steer the AI and ensure insights meet scientific, strategic, and commercial standards.

Experience insights with Stories

An industry first way to activate qualitative research. Insights are delivered as articles, presentations, videos, and podcasts that leaders grasp instantly and teams remember across the organization.

Dedicated enterprise grade team

Beyond the platform, a dedicated enterprise team helps drive adoption and impact. Deployment strategists embed insights into workflows and use cases, while customer success keeps continuity across teams.

The power of AI moderated consumer interviews

GetWhy turns qualitative research into your richest and most human data set. Real people share real stories on video, guided by AI and validated by experts, giving teams faster insights, deeper context, and stronger decision support for product, brand, and marketing outcomes.

global translation

100+ languages

Built-in translation that preserves nuance and meaning.

Global recruitment

300M participants

Access verified B2B and B2C participants worldwide.

any media

Test any stimulus

Use the formats that best fit your research needs, including video, visuals, concepts, copy, or prototypes.

Multimodal understanding

Beyond spoken word

Analyze tone, emotion, and context to capture holistic meaning.

Unlimited scale

AI moderated interviews

Run adaptive interviews at scale that adjust in real time, without human bias.

RESEARCH AGENT

Chat with your data

Turn your growing study library into an always on insight engine that teams can explore and apply across decisions.

End to end AI for the entire insight journey, from question to impact

GetWhy enables teams to generate, integrate, and activate insights in a completely new way, helping organizations move faster, think deeper, and make better business decisions.

The AI Research platform with human depth

Design your study

Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.

Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.

Recruit participants

Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.

Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.

AI-moderated Interviews

Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.

Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.

Insight Synthesis

Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.

Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.

Activate with Stories

Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.

Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.

GetWhy Stories: an industry-first way to experience and share insights

Stories turn qualitative data into on demand narratives. It continuously analyzes your research, surfaces new patterns, and packages insights as articles, videos, and podcasts that leaders grasp instantly and teams remember across the organization.

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Enterprise grade security & integrations

Technical Integrations

GetWhy integrates directly into enterprise LLMs, data platforms, workflows, and technologies, enabling insights to flow frictionlessly across teams, tools, and decisions.

ISO-certified security and governance

With GetWhy, you can rest assured your data is safe, private, and compliant with top industry standards.

Expert in the loop

Human science is in our DNA. Hear from our VP of Research how human expertise shapes, calibrates, and validates all steps of our AI-driven research engine. Because best-in-class insight requires both technological precision and deep methodological rigor.

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Deployment support - from pilot to transformation

From proof of concept to enterprise-wide adoption, GetWhy’s strategists partner with you to turn insight into a repeatable capability. We help define high-value use cases, establish governance and standards, and build playbooks that scale across brands, markets, and teams.

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