Use case Consumer behavior
Understand what is really shaping consumer behavior
GetWhy helps insight teams run qualitative consumer behavior research to uncover the unspoken tensions, trade-offs, and hesitations behind how people decide. Explore what consumers are foregoing, what is shaping their share of wallet, and how cultural movements and short-term trends are influencing behavior across markets.
Use behavioral insights to explain decisions
Most organizations already track consumer behavior in detail. They know where people drop off, switch, delay, or disengage. What is harder to understand is why those behaviors are happening.
When behavioral insights can be generated in days, with full research support, they become something teams use proactively. They help decode decision logic while teams are still deciding what to change, where to intervene, and which signals point to lasting shifts versus short-term trends.
When behavioral insights can be generated in days, with full research support, they become something teams use proactively. They help decode decision logic while teams are still deciding what to change, where to intervene, and which signals point to lasting shifts versus short-term trends.
Enterprise Partnership Services
- Designed for enterprise precision
- PhD-level human researchers embedded into every study
- Bespoke integration with data platforms
- Innovative activation of insights with GetWhy Stories
- Global deployment support from pilot to transformation
The AI research platform with human depth
Design your study
Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.
Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.
Recruit participants
Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.
Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.
AI-Moderated Interviews
Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.
Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.
Insight Synthesis
Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.
Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.
Activate with stories
Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.
Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.
GetWhy in practice
AI helps us move faster, but asking the right questions is still what makes the difference.
Kane Callaghan, PhD
VP of Research
Driving AI adoption across the enterprise
Marianne Skovgaard
Director of Commercial Strategy
Reimagining Insights with GetWhy Stories
Sara Lerner
SVP of Product Experience
Making AI your partner for human research
Kane Callaghan, PhD
VP of Research