industry b2b

Understand how businesses evaluate, decide, and buy

GetWhy helps B2B insights teams run qualitative research in 48 hours to understand how buyers evaluate value, risk, and alternatives. Insight informs messaging, offerings, and portfolio decisions while deals and strategies are still in motion.

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Bring buyer understanding into complex B2B decisions

B2B buying decisions rarely sit with one person. They involve multiple stakeholders, long evaluation cycles, and trade-offs between risk, value, and long-term impact. Insight teams are often asked to support go-to-market, product, and portfolio decisions without a clear view into how buyers actually think and decide.

GetWhy enables continuous qualitative research through AI-moderated interviews, allowing teams to understand how buyers evaluate options, what drives confidence or hesitation, and how decisions evolve across roles and stages. Insights becomes something teams can use repeatedly to guide strategic and commercial decisions.

Creative Testing

Test messaging, visuals, and value propositions with real consumers.

Brand Perception

Understand how your brand is experienced across products, touchpoints, and markets.

Multi-Market Segmentation

Enrich existing segments with qualitative insight into motivations, expectations, and usage.

Market Foresight

Identify emerging needs, expectations, and cultural shifts shaping how people engage with products, content, and technology.

Consumer Behavior

Understand why consumers adopt, disengage, churn, or switch.

Product Concept Testing

Pressure-test new features, services, or platform ideas early.

Usage and Attitudes

See how people actually use products and platforms

Sales Optimization

Understand how consumers evaluate plans, pricing, and bundles.

This is what to expect when qualitative research becomes a built-in capability

GetWhy’s AI platform functions as an enterprise consumer insights platform, enabling teams to generate insights, integrate them into decisions, and drive better business outcomes.

Speed

80%

faster time to insight

EFFICIENCY

84%

less spend per interview

reach

12x

more capacity to produce

Focus

80%

less project mgmt. per study