Use case multi market segmentation
Bring your segments to life across markets
Segmentation is often built on quantitative data. GetWhy helps insight teams enrich existing segments with qualitative understanding. We uncover the emotional, cultural, and behavioral context that explains how segments think, decide, and behave across global and local markets.
Enrich segmentation with qualitative insights
When qualitative research can be run across markets in days, segmentation becomes more than a static framework. Teams can repeatedly explore how segments interpret brands, products, and experiences as conditions change.
Qualitative research helps explain what shapes behavior within segments and how meaning differs by market and cultural context. Segmentation moves from something teams reference occasionally to something they use to guide decisions at both global and local levels.
Qualitative research helps explain what shapes behavior within segments and how meaning differs by market and cultural context. Segmentation moves from something teams reference occasionally to something they use to guide decisions at both global and local levels.
Enterprise Partnership Services
- Designed for enterprise precision
- PhD-level human researchers embedded into every study
- Bespoke integration with data platforms and ecosystems
- Innovative activation of insights with GetWhy Stories
- Global deployment support from pilot to transformation
The AI research platform with human depth
Design your study
Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.
Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.
Recruit participants
Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.
Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.
AI-Moderated Interviews
Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.
Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.
Insight Synthesis
Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.
Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.
Activate with stories
Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.
Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.
GetWhy in practice
AI helps us move faster, but asking the right questions is still what makes the difference.
Kane Callaghan, PhD
VP of Research
Driving AI adoption across the enterprise
Marianne Skovgaard
Director of Commercial Strategy
Reimagining Insights with GetWhy Stories
Sara Lerner
SVP of Product Experience
Making AI your partner for human research
Kane Callaghan, PhD
VP of Research