Use case Brand perception
Understand what actually shapes how your brand is perceived
GetWhy helps insight teams run full qualitative brand perception research to uncover what sits beneath awareness and consideration scores. Explore how people categorize your brand, the associations they attach to it, the emotional connections they form, and how cultural context shapes perception across markets.
Continuously monitor and test brand perception
When brand perception research can be run repeatedly and in days, insights become part of how teams work, not something reviewed after the fact. Brand perception research moves from explaining what happened to guiding how brands are shaped in the moment.
Teams can track how messaging, experiences, and actions are influencing perception as they unfold, understand shifts early, and respond while meaning is still being formed rather than after it has settled.
Teams can track how messaging, experiences, and actions are influencing perception as they unfold, understand shifts early, and respond while meaning is still being formed rather than after it has settled.
Enterprise Partnership Services
- Designed for enterprise precision
- PhD-level human researchers embedded in every study
- Bespoke integrations with data platforms and ecosystems
- Innovative activation of insights with GetWhy Stories
- Global deployment support from pilot to transformation
The AI research platform with human depth
Design your study
Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.
Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.
Recruit participants
Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.
Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.
AI-Moderated Interviews
Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.
Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.
Insight Synthesis
Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.
Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.
Activate with stories
Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.
Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.
GetWhy in practice
AI helps us move faster, but asking the right questions is still what makes the difference.
Kane Callaghan, PhD
VP of Research
Driving AI adoption across the enterprise
Marianne Skovgaard
Director of Commercial Strategy
Reimagining Insights with GetWhy Stories
Sara Lerner
SVP of Product Experience
Making AI your partner for human research
Kane Callaghan, PhD
VP of Research