Solutions Marketing function
AI qualitative research that helps marketing teams turn ideas into successful campaigns
GetWhy is an AI qualitative research partner that helps marketing teams understand how consumers react before ideas turn into campaigns. Through AI-moderated interviews, you get direct consumer feedback early enough to shape messaging, creative, and go-to-market decisions.
Align creatives and messaging to customers' needs and values
GetWhy introduces a consistent consumer point of view which marketing teams can rely on throughout their creative processes from early stage concepts to launch. This helps teams align earlier to reduce redundant costs and increase project success, moving forward with clearer intent and fewer revisions.
From customer reactions to confident decisions
Expert-led study design
GetWhy researchers and business strategists work with insights teams to define which decisions need support, what remains uncertain, and which insights will move the conversation forward.
Automated recruitment
Access 300M+ participants across 100+ languages and dialects. Built-in quality controls ensure the right audience and eliminate fraud.
AI-moderated interviews
AI moderators run one-to-one video interviews in parallel using a researcher-designed structure. Interviews adapt in real time to probe context, emotion, and meaning, while remaining grounded in cultural and regional nuance.
Insight synthesis and delivery
A GetWhy research team quality-assures and synthesizes findings into decision-ready outputs that are easy to share across the organization, including slide decks, curated clips, narrative summaries, and audio recaps.
Better work, better go-to-market
GetWhy’s AI platform functions as an enterprise consumer insights platform, enabling teams to generate insights, integrate them into decisions, and drive better business outcomes.
Speed
80%
faster time to insight
Efficiency
84%
less spend per interview
reach
12x
more capacity to produce
Focus
80%
less project mgmt. per study
Speed
80%
faster time to insight
Efficiency
84%
less spend per interview
reach
12x
more capacity to produce
Focus
80%
less project mgmt. per study
Trusted by 100+ global enterprises
eBay is partnering with GetWhy to leverage agentic AI at scale to put human at the center of decision making.
Christine Moeller
AI transformation lead at eBay
Quick research enables the whole organization to be truly consumer centric.
Tony Costella
Global Commerce AI & Performance Transformation Director at Heineken
The data we get from GetWhy is of a quality that would take us months or weeks to get to normally.
Mireille Patoine
Strategic Customer Insights Lead at Maersk
Blending human empathy with agentic AI to drive growth
Edwin Taborda
Global Chief Consumer & Market Intelligence Officer
How Arla is using qualitative at scale to unlock a new pace of discovery
Michael Swaisland
Vice President: Consumer Intelligence
“We can provide consumer feedback, watch-outs and red flags within 48 hours and can help the business to pivot and adjust what they were about to put out into the market.”
What marketing teams test with GetWhy
| Use case | When in the workflow | Decision it informs |
|---|---|---|
| Message and positioning testing | Before campaign build | Which messages resonate and why |
| Creative and concept testing | Early ideas to final cut | Which creative direction to back |
| Brand perception | Ongoing | How the brand is understood and felt |
| Audience and segmentation | Campaign planning | Who to target and how to talk to them |
| Go-to-market validation | Pre-launch | Whether the proposition lands |
| Post-launch reaction | After launch | What to optimize next |
Frequently asked questions
What can marketing teams use GetWhy for?
Marketing teams use GetWhy to understand how consumers react before ideas become campaigns. Through AI-moderated interviews, they test messaging, creative, positioning, and go-to-market decisions early enough to shape them, and get decision-ready feedback in 48 hours.
How is GetWhy different from a brand-tracking agency?
A traditional agency delivers a study in weeks for $15,000 to $40,000. GetWhy delivers comparable qualitative depth in 48 hours for $2,000 to $4,000, with AI-moderated video interviews reviewed by Senior Researchers. It is the agency model, roughly 40x faster and up to 20x cheaper.
How quickly can we test creative or messaging?
GetWhy returns decision-ready insights with video evidence in 48 hours from the first interview, so marketing teams can test and iterate inside the campaign timeline rather than after it.
Can GetWhy test campaigns before they launch?
Yes. GetWhy is built for early and pre-launch testing, from rough concepts and messaging through to finished creative, so teams catch what is not working while there is still time to change it.
How much does it cost compared to a traditional agency?
GetWhy is up to 20x cheaper, typically $2,000 to $4,000 per study versus $15,000 to $40,000 for traditional qualitative research.
What languages and markets does GetWhy cover?
GetWhy supports +100 languages, each tested before launch, and recruits from 300M participants, so marketing teams can test the same campaign across multiple markets in one study.