Solutions Marketing function
AI qualitative research that helps marketing teams turn ideas into successful campaigns
GetWhy is an AI qualitative research partner that helps marketing teams understand how consumers react before ideas turn into campaigns. Through AI-moderated interviews, you get direct consumer feedback early enough to shape messaging, creative, and go-to-market decisions.
Align creatives and messaging to customers' needs and values
GetWhy introduces a consistent consumer point of view which marketing teams can rely on throughout their creative processes from early stage concepts to launch. This helps teams align earlier to reduce redundant costs and increase project success, moving forward with clearer intent and fewer revisions.
From customer reactions to confident decisions
Expert-led study design
GetWhy researchers and business strategists work with insights teams to define which decisions need support, what remains uncertain, and which insights will move the conversation forward.
Automated recruitment
Access 300M+ participants across 100+ languages and dialects. Built-in quality controls ensure the right audience and eliminate fraud.
AI-moderated interviews
AI moderators run one-to-one video interviews in parallel using a researcher-designed structure. Interviews adapt in real time to probe context, emotion, and meaning, while remaining grounded in cultural and regional nuance.
Insight synthesis and delivery
A GetWhy research team quality-assures and synthesizes findings into decision-ready outputs that are easy to share across the organization, including slide decks, curated clips, narrative summaries, and audio recaps.
Better work, better go-to-market
GetWhy’s AI platform functions as an enterprise consumer insights platform, enabling teams to generate insights, integrate them into decisions, and drive better business outcomes.
Speed
80%
faster time to insight
Efficiency
84%
less spend per interview
reach
12x
more capacity to produce
Focus
80%
less project mgmt. per study
Speed
80%
faster time to insight
Efficiency
84%
less spend per interview
reach
12x
more capacity to produce
Focus
80%
less project mgmt. per study
Trusted by 100+ global enterprises
eBay is partnering with GetWhy to leverage agentic AI at scale to put human at the center of decision making.
Christine Moeller
AI transformation lead at eBay
Quick research enables the whole organization to be truly consumer centric.
Tony Costella
Global Commerce AI & Performance Transformation Director at Heineken
The data we get from GetWhy is of a quality that would take us months or weeks to get to normally.
Mireille Patoine
Strategic Customer Insights Lead at Maersk
Blending human empathy with agentic AI to drive growth
Edwin Taborda
Global Chief Consumer & Market Intelligence Officer
How Arla is using qualitative at scale to unlock a new pace of discovery
Michael Swaisland
Vice President: Consumer Intelligence