Use case Usage and attitudes
Understand consumer usage and attitudes in real life
GetWhy helps insight teams run qualitative usage and attitudes research to understand how people actually use products and services, what trade-offs they make, and where barriers to use exist. We explore patterns of behavior, friction points, and the attitudes that shape how consumers choose between you and competitors.
Track usage and attitudes at speed and scale
Most teams track what people do through data. Usage and attitude insights reveal how people experience journeys, where friction builds, and why they hesitate or drop off. Teams can address these issues while product, experience, and commercial decisions are still open.
Enterprise Partnership Services
- Designed for enterprise precision
- PhD-level human researchers embedded into every study
- Bespoke integration with data platforms and ecosystems
- Innovative activation of insights with GetWhy Stories
- Global deployment support from pilot to transformation
The AI research platform with human depth
Design your study
Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.
Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.
Recruit participants
Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.
Automate recruitment with access to 300M high-quality participants, built-in verification and fraud prevention.
AI-Moderated Interviews
Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.
Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.
Insight Synthesis
Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.
Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.
Activate with stories
Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.
Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.
GetWhy in practice
“The future doesn’t belong to the companies with the most data. It belongs to those with the most human understanding.”
Kane Callaghan, PhD
VP of Research
Driving AI adoption across the enterprise
Marianne Skovgaard
Director of Commercial Strategy
Reimagining Insights with GetWhy Stories
Sara Lerner
SVP of Product Experience
Making AI your partner for human research
Kane Callaghan, PhD
VP of Research