industry healthcare and life sciences
Bring human understanding into healthcare and life sciences decisions
GetWhy helps healthcare and life sciences insights teams run qualitative research in 48 hours. Teams understand how people think, decide, and engage across treatments, products, and solutions while development, experience, and communication decisions are still open.
Understand people across conditions, solutions, and markets
Healthcare and life sciences decisions span many contexts. Some teams build life-critical medical devices. Others develop treatments, diagnostics, or consumer-facing health products. Many operate in B2B2C models, where understanding human needs matters even when products are sold through another organization.
GetWhy enables continuous qualitative research through AI-moderated interviews, so teams can understand how expectations, decision logic, and attitudes differ across conditions, solutions, roles, and markets. Insight becomes something teams use continuously to inform product development, experience design, and communication strategies.
Creative Testing
Test messaging, visuals, and value propositions with real consumers.
Brand Perception
Understand how your brand is experienced across products, touchpoints, and markets.
Multi-Market Segmentation
Enrich existing segments with qualitative insight into motivations, expectations, and usage.
Market Foresight
Identify emerging needs, expectations, and cultural shifts shaping how people engage with products, content, and technology.
Consumer Behavior
Understand why consumers adopt, disengage, churn, or switch.
Product Concept Testing
Pressure-test new features, services, or platform ideas early.
Usage and Attitudes
See how people actually use products and platforms
Sales Optimization
Understand how consumers evaluate plans, pricing, and bundles.
This is what to expect when qualitative research becomes a built-in capability
GetWhy’s AI platform functions as an enterprise consumer insights platform, enabling teams to generate insights, integrate them into decisions, and drive better business outcomes.
Speed
80%
faster time to insight
EFFICIENCY
84%
less spend per interview
reach
12x
more capacity to produce
gci focus
80%
less project mgmt. per study
Speed
80%
faster time to insight
EFFICIENCY
84%
less spend per interview
reach
12x
more capacity to produce
gci focus
80%
less project mgmt. per study
Trusted by 100+ global enterprises
eBay is partnering with GetWhy to leverage agentic AI at scale to put humans at the center of decision-making.
Christine Moeller
AI transformation lead at eBay
Quick research enables the whole organization to be truly consumer centric.
Tony Costella
Global Commerce AI & Performance Transformation Director at Heineken
The data we get from GetWhy is of a quality that would take us months or weeks to get to normally.
Mireille Patoine
Strategic Customer Insights Lead at Maersk