industry Consumer packaged goods

Understand consumers across brands, categories, and markets

GetWhy helps insights teams run full qualitative studies in 48 hours across brands, categories, markets, and segments, with researcher support end-to-end. By making qualitative insight fast and repeatable, teams can support brand, packaging, innovation, and portfolio decisions while creative and commercial choices are still open.

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Make consumer understanding available whenever decisions are made

CPG decisions are shaped in many places: packaging, shelf presence, claims, pricing, and product formulation. Insight teams need a way to bring real consumer understanding into those moments without long planning cycles or isolated projects.

GetWhy enables continuous qualitative research through AI-moderated interviews, allowing CPG teams to understand how consumers interpret products, brands, and choices week by week, market by market.

Creative Testing

Test messaging, visuals, and value propositions with real consumers.

Brand Perception

Understand how your brand is experienced across products, touchpoints, and markets.

Multi-Market Segmentation

Enrich existing segments with qualitative insight into motivations, expectations, and usage.

Market Foresight

Identify emerging needs, expectations, and cultural shifts shaping how people engage with products, content, and technology.

Consumer Behavior

Understand why consumers adopt, disengage, churn, or switch.

Product Concept Testing

Pressure-test new features, services, or platform ideas early.

Usage and Attitudes

See how people actually use products and platforms

Sales Optimization

Understand how consumers evaluate plans, pricing, and bundles.

This is what to expect when qualitative research becomes a built-in capability

GetWhy’s AI platform functions as an enterprise consumer insights platform, enabling teams to generate insights, integrate them into decisions, and drive better business outcomes.

Speed

80%

faster time to insight

Efficiency

84%

less spend per interview

reach

12x

more capacity to produce

Focus

80%

less project mgmt. per study

Speed

80%

faster time to insight

Efficiency

84%

less spend per interview

reach

12x

more capacity to produce

Focus

80%

less project mgmt. per study

Where AI platform power meets human rigor

GetWhy combines the speed of AI with world-class researchers, embedded deployment support, and seamless integrations, GetWhy unlocks customer understanding at unprecedented scale, depth, and clarity, so teams make better decisions with real human context.

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A new way for enterprises to get trusted, decision ready insights

Understand people at scale and make confident decisions faster, with enterprise grade insight delivered through AI and human expertise working together.

GetWhy enables enterprises to run AI moderated interviews globally, guided and validated by experts, turning real conversations into trusted, decision ready insights with video evidence in hours.