industry finance and insurance
Understand consumers across financial needs, decisions, and moments
GetWhy helps finance and insurance insights teams run qualitative research in 48 hours to understand how consumers think about money, security, risk, and trust. From everyday banking decisions to long-term financial planning, teams can bring real consumer understanding into brand, product, and commercial decisions while they are still open.
Bring consumer understanding into brand, product, and commercial decisions
Financial services decisions are shaped by more than products and pricing. Consumers choose providers based on trust, perceived fit, confidence, and how well an institution supports them through important moments in life.
GetWhy enables continuous qualitative research through AI-moderated interviews, allowing insight teams to understand how consumers evaluate financial institutions, products, and messages across markets and segments. Insight becomes something teams can use regularly to guide brand positioning, product development, and communication strategies.
Creative Testing
Test messaging, visuals, and value propositions with real consumers.
Brand Perception
Understand how your brand is experienced across products, touchpoints, and markets.
Multi-Market Segmentation
Enrich existing segments with qualitative insight into motivations, expectations, and usage.
Market Foresight
Identify emerging needs, expectations, and cultural shifts shaping how people engage with products, content, and technology.
Consumer Behavior
Understand why consumers adopt, disengage, churn, or switch.
Product Concept Testing
Pressure-test new features, services, or platform ideas early.
Usage and Attitudes
See how people actually use products and platforms
Sales Optimization
Understand how consumers evaluate plans, pricing, and bundles.
This is what to expect when qualitative research becomes a built-in capability
GetWhy’s AI platform functions as an enterprise consumer insights platform, enabling teams to generate insights, integrate them into decisions, and drive better business outcomes.
Speed
80%
faster time to insight
EFFICIENCY
84%
less spend per interview
reach
12x
more capacity to produce
Focus
80%
less project mgmt. per study
Speed
80%
faster time to insight
EFFICIENCY
84%
less spend per interview
reach
12x
more capacity to produce
Focus
80%
less project mgmt. per study
Where AI platform power meets human rigor
GetWhy combines the speed of AI with world-class researchers, embedded deployment support, and seamless integrations, GetWhy unlocks customer understanding at unprecedented scale, depth, and clarity, so teams make better decisions with real human context.
A new way for enterprises to get trusted, decision ready insights
Understand people at scale and make confident decisions faster, with enterprise grade insight delivered through AI and human expertise working together.
GetWhy enables enterprises to run AI moderated interviews globally, guided and validated by experts, turning real conversations into trusted, decision ready insights with video evidence in hours.
GetWhy enables enterprises to run AI moderated interviews globally, guided and validated by experts, turning real conversations into trusted, decision ready insights with video evidence in hours.
Trusted by 100+ global enterprises
eBay turns insights into decisions at speed with AI scale and expert depth
Christine Moeller
AI transformation lead at eBay
How Heineken is making the entire organization truly consumer centric
Tony Costella
Global Commerce AI & Performance Transformation Director at Heineken
Maersk is using GetWhy to unlock deep B2B insights with real customer voices
Mireille Patoine
Strategic Customer Insights Lead at Maersk
Blending human empathy with agentic AI to drive growth
Edwin Taborda
Global Chief Consumer & Market Intelligence Officer
How Arla is using qualitative at scale to unlock a new pace of discovery
Michael Swaisland
Vice President: Consumer Intelligence
Traditional financial research vs GetWhy
| Traditional agency research | GetWhy | |
|---|---|---|
| Time to insight | 6 to 8 weeks | 48 hours from the first interview |
| Cost per study | $15,000 to $40,000 | $2,000 to $4,000 |
| Method | Human-moderated interviews, manual analysis | AI-moderated video interviews with Senior Researcher review |
| Markets and languages | Often single-market, added cost per market | +100 languages, multi-market in one study |
| Compliance | Varies by vendor | GDPR compliant, SOC 2 in certification, customer data never used to train shared models |
| Output | Slide deck weeks later | Decision-ready insights with video evidence |
Frequently asked questions
What is AI qualitative research for finance and banking?
AI qualitative research uses an AI moderator to run real consumer interviews across video, voice, or text, then synthesizes the findings. For finance and insurance teams, it explains how customers think about money, security, and trust, and delivers that understanding in 48 hours instead of the weeks traditional research required.
Can GetWhy be used for regulated financial services research?
Yes. GetWhy is GDPR compliant, with data infrastructure based in Denmark, and is SOC 2 in certification. Customer data is never used to train shared models. Senior Researchers review every researcher-led study, so findings hold up to internal governance and compliance review.
How fast can a bank or insurer get consumer insights?
GetWhy turns real conversations into decision-ready insights with video evidence in 48 hours from the first interview. Study design happens before the clock starts, which is what makes the 48-hour delivery possible.
What financial research questions can GetWhy answer?
Common use cases include brand perception, product and proposition concept testing, multi-market segmentation, customer journey and decision-making research, and message testing for regulated communications. Each study captures the why behind how consumers choose financial products.
How much does it cost compared to a traditional research agency?
GetWhy is up to 20x cheaper than legacy vendors, typically $2,000 to $4,000 per study versus $15,000 to $40,000 at an agency, and runs roughly 40x faster.
Does GetWhy work across multiple markets and languages?
Yes. GetWhy supports +100 languages, each tested before launch, and recruits from a pool of 300M participants worldwide, so a single study can cover several markets at once.