industry finance and insurance

Understand consumers across financial needs, decisions, and moments

GetWhy helps finance and insurance insights teams run qualitative research in 48 hours to understand how consumers think about money, security, risk, and trust. From everyday banking decisions to long-term financial planning, teams can bring real consumer understanding into brand, product, and commercial decisions while they are still open.

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Bring consumer understanding into brand, product, and commercial decisions

Financial services decisions are shaped by more than products and pricing. Consumers choose providers based on trust, perceived fit, confidence, and how well an institution supports them through important moments in life.

GetWhy enables continuous qualitative research through AI-moderated interviews, allowing insight teams to understand how consumers evaluate financial institutions, products, and messages across markets and segments. Insight becomes something teams can use regularly to guide brand positioning, product development, and communication strategies.

Creative Testing

Test messaging, visuals, and value propositions with real consumers.

Brand Perception

Understand how your brand is experienced across products, touchpoints, and markets.

Multi-Market Segmentation

Enrich existing segments with qualitative insight into motivations, expectations, and usage.

Market Foresight

Identify emerging needs, expectations, and cultural shifts shaping how people engage with products, content, and technology.

Consumer Behavior

Understand why consumers adopt, disengage, churn, or switch.

Product Concept Testing

Pressure-test new features, services, or platform ideas early.

Usage and Attitudes

See how people actually use products and platforms

Sales Optimization

Understand how consumers evaluate plans, pricing, and bundles.

This is what to expect when qualitative research becomes a built-in capability

GetWhy’s AI platform functions as an enterprise consumer insights platform, enabling teams to generate insights, integrate them into decisions, and drive better business outcomes.

Speed

80%

faster time to insight

EFFICIENCY

84%

less spend per interview

reach

12x

more capacity to produce

Focus

80%

less project mgmt. per study