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FULL SERVICE RESEARCH

Scale Customer Research. Without legacy costs.

Senior researchers and lead strategists embed with your team, delivering decision-grade evidence at enterprise scale.

This is what running full-service research with GetWhy looks like.

A short look at how the pod runs research alongside your team, from brief to decision.
Everything in self-serve, plus:
  • Senior researchers and strategists embedded from brief to output
  • Senior researcher quality assurance on every study
  • Findings delivered as decision-ready stories
  • Custom executive summaries and deep-dive reports
  • Quarterly impact reviews
  • Insights activation strategy
Talk to a strategist

Managed by GetWhy.

Our researchers and strategists run these end to end, so the customer voice reaches every product, brand, and marketing decision.
Innovation & Launch
Turn consumer needs into winning products.
Creative Excellence
Make every campaign land before it launches.
Market Growth
Find the white space before competitors do.
Trackers & Always-On
Always-on intelligence, not biannual snapshots.
SERVICE MODEL

Senior Research and Strategy Team. Every study, every engagement.

A Senior Researcher, a Lead Strategist, and a Customer Success Manager are assigned to your account from day one. They run every study, ship every output, and meet you for a Quarterly Business Review to turn the work into the next quarter's strategic moves.
Senior Researcher.
Designs the methodology and holds the quality bar. Briefs the agents, reviews every interview, signs off the synthesis. The reason a study runs five times faster without losing rigor.
Lead Strategist.
Frames the finding the way the boardroom consumes it. Translates consumer evidence into strategic moves the business can act on. Sits in the room when the decision gets made.
Customer Success Manager.
Embeds adoption across the org and makes sure the work lands with every team that needs the customer in the room.
Quarterly Business Review.
Every quarter, the pod sits with your leadership to translate what landed into the next quarter's strategic moves. What shifted in the market. What to commission next. The work made decision-grade.
PROOF

eBay grew 15% in focus categories. Powered by GetWhy.

Since 2024, eBay's Global Consumer Insights team has run their consumer-research function on GetWhy. They built Perspectives, a living intelligence engine that ran 5,400+ AI-moderated interviews across 8 markets, and made insights queryable by 2,400+ users across the organisation without ever commissioning a new study. The insights drove product changes (mandatory free returns, Guaranteed Fit) and a campaign that turned Enthusiast buyers into 70% of GMV.
GCI shifted from "provider of insights" to "orchestrator of insights." The strategic powerhouse the business consults before it acts.
Download the report →
GMV GROWTH
15%
In eBay focus categories, Q2 2024–25.
INSIGHTS REACH
2,400+
Users querying insights without commissioning a study.
INTERVIEWS RUN
5,400+
AI-moderated interviews across 8 markets.
DECISIONS DRIVEN
100%
Of GetWhy insights used to guide decisions in strategic segments.

Deployment support - from pilot to transformation

From proof of concept to enterprise-wide adoption, GetWhy’s strategists partner with you to turn insight into a repeatable capability. We help define high-value use cases, establish governance and standards, and build playbooks that scale across brands, markets, and teams.
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Inside the research transformation office.

Senior Researchers and Lead Strategists with careers at Bain, McKinsey, Kantar, Ipsos, and the world's most consumer-led brands. The full team is larger. A few of the faces below.
Marianne Skovgaard
Commercial Strategy Director at GetWhy · ex-Bain, Deloitte, Qvartz · LinkedIn ↗
Leander Isaksen
Lead Strategist at GetWhy · ex-Accenture, Microsoft, Hildebrandt & Brandi · LinkedIn ↗
Kane Callaghan
Lead Researcher at GetWhy · ex-VP Research, Kantar · LinkedIn ↗
Alexandra Clark
Global Research Lead at GetWhy · Former Founder of the consultancy, Telltale Research · LinkedIn ↗
Frequently asked questions.
If the engine does the work, what do the humans do?
They guarantee the work is enterprise-grade and commercially useful. Senior Researchers define the methodology and the quality bar. Lead Strategists frame the finding the way the boardroom consumes it. Customer Success embeds adoption across the organisation. Humans don't run your strategy. They make sure the consumer truth your strategy depends on is rigorous, on-time, and lands.
How is this different from running the platform self-serve?
Self-serve gives you the engine for studies your team already knows how to run. GetWhy gives you a strategic team deploying structured programs across the business: micro research on demand, mandated stage-gate gates, always-on programs, and bespoke strategic priorities. Same engine, plus the full-service layer that makes it stick across the org.
How is this different from a legacy research agency?
Legacy agencies bill humans by the hour. GetWhy runs production volume on agents and reserves human time for strategy and standard-holding. 80% faster cycle time, 84% lower cost per study (independently validated by Nucleus Research), and the bandwidth to deploy programs across the whole business, not just the studies your team can squeeze through.
How does a typical engagement start?
We map your strategic priorities and the decisions that need the customer in the room. Then we scope the program mix: how much micro research, what stage gates, which always-on programs, what bespoke strategic priorities. The retainer covers the agents AND the strategic team. You add programs as the business needs them.
How do you price?
Retainer-based. Pricing depends on program mix and depth of strategic engagement. On average, customers see 84% lower cost per study compared to legacy agencies, and run 5× the volume across the business. We'll quote on the brief.
READY TO SCALE

Brief us. Become the strategic powerhouse the business needs.

Bring your strategic priorities. We'll come back with a program mix, a methodology, and a quote within 48 hours.
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Let’s solve your consumer understanding challenges together.

We’ll deliver a bespoke session focused on your specific insights challenges and show how companies like yours have:
  • Delivered insights 80% faster than traditional research
  • Generated 10x more research capacity with the same teams
  • Saved $6.7M in research spend in 18 months
A GetWhy Lead Strategist will show you exactly how enterprise teams replace slow, expensive research with decision-ready consumer insights in 24 hours.