As qualitative research continues to evolve under the growing influence of AI, GetWhy has appointed Donnchadh “DC” Casey as the latest addition to its Board of Directors. Casey is a well-known figure in the market research and experience management industry, with extensive experience helping scale insight and AI platforms used by enterprises worldwide.

DC joins GetWhy following senior leadership roles at Qualtrics and his current role at CalypsoAI, where he focuses on the responsible application of AI in enterprise environments. As Chief Customer Officer at Qualtrics, Casey led global customer operations across a $2B+ ARR business, supporting over 20,000 organisations and helping scale experience management into a core enterprise decision-making discipline. Over his career, he has helped tens of thousands of organisations connect data to decisions, shaping how businesses think about experience, insight, and technology.

“Qualitative research is at an important moment,” said Casey, who is widely known in the industry as DC. “AI can dramatically improve speed and access to insight — but speed without rigour doesn’t help anyone. What attracted me to GetWhy is their focus on combining advanced technology with real qualitative expertise, so insights remain credible and genuinely useful for decision-making.”

GetWhy’s approach is built around augmenting qualitative research rather than replacing it. The platform uses AI to support analysis and synthesis while preserving human judgment, methodological rigour, and context. As a member of the Board of Directors, DC will support GetWhy on product direction, research governance, and the responsible adoption of AI-enabled qualitative methods inside large organisations.

“DC understands what it takes for research to earn trust inside organisations,” said Casper Henningsen, CEO of GetWhy. “His experience across both insights and applied AI will help ensure qualitative research plays a meaningful role in the decisions our clients make, even as speed and scale increase.”

The appointment reflects a wider shift in the research industry, as insight teams look to balance speed, scale, and trust while integrating AI into qualitative work without compromising quality or credibility.

About GetWhy

GetWhy is an AI-powered qualitative insights platform that combines machine learning with PhD-level research expertise. It works closely with enterprise research and insights teams to turn qualitative findings into clear narratives that inform decisions, rather than insights living only in reports.

GetWhy is used by global organizations including eBay, Unilever, Nestlé, and L’Oréal, supporting teams as they integrate qualitative insight into everyday decision-making