GetWhy extends Series A with an additional $20M

GetWhy, a Danish company revolutionising consumer insights through generative AI, has raised an additional $20 million in funding. The new investment enables GetWhy to expand its market lead and increase the previously announced Series A round.

The new investment enables GetWhy to expand their market lead, and increases the previously announced Series A round making it one of Denmark’s largest Series A financings.

”Traditional market research is broken. It's slow, it’s expensive, and, most importantly, it’s disconnected from how modern enterprises build products and connect with their customers. This disconnect gives us a unique opportunity to redefine the entire insights industry,” says Casper Henningsen, co-founder and CEO of GetWhy, and adds:

"This increased investment from PeakSpan Capital underscores how rapidly the field of consumer research is evolving and gives GetWhy the fuel to accelerate our mission and cement our leadership position globally. We see a clear opportunity to lead the enterprise market and drive AI-fueled transformation for a vast universe of global brands."

The extended Series A round will enable GetWhy to capitalize on its momentum and solidify its position as the global enterprise standard in AI-driven consumer insights – a fast-growing segment which has been assessed to bring in $140 billion in revenue.

”We see a tremendous potential in the market for AI-driven consumer insights, which we believe will fundamentally transform how global B2C and B2B brands operate. GetWhy is leading this transformation with their cutting-edge technology and an impressive track record of delivering results for customers of all sizes, especially enterprise. PeakSpan Capital is privileged to be GetWhy’s partner and was energized to expand our investment to enable this world-class team to continue to deliver value for leading brands around the world,” says Phil Dur, co-founder and Managing Partner at PeakSpan Capital.

Operating at the intersection of AI and market research, GetWhy leverages proprietary AI models to conduct and analyze qualitative studies for consumer brands at unprecedented speed. The company has seen explosive growth over the past years through partnerships with leading global enterprise brands, including Heineken, Nestlé, The Coca-Cola Company, Adidas, MARS, eBay and Unilever.

“We have spent the past decade pioneering how Agentic AI and human empathy will shape the future of how enterprises can feel and understand their customers again. AI is not here to replace jobs, but to remove limitations, and that enables our customers to operate at unprecedented speed. They’re producing video interviews faster than surveys, running multiple studies simultaneously across markets, and putting real customer voices at the center of every decision. This isn’t just incremental change – it's the transformation of an entire industry. And we’re just getting started,” says Casper Henningsen, co-founder and CEO of GetWhy.

For eBay, the ability to quickly gather and act on consumer feedback has made a significant impact. ”We can provide consumer feedback, watch-outs and red flags within 48 hours. For instance, with GetWhy, we are able to bring the consumer voice into the meeting room in less than three days – something that wouldn’t have been possible before,” says Christine Moeller, AI Transformation Lead at eBay.

Opening U.S. Office

As part of its growth strategy, GetWhy will open a U.S. office in 2025 to strengthen its foothold in the world’s largest consumer market.

“It’s crucial for GetWhy to establish a presence in the U.S., and I’m very pleased that we’re now able to open an office there. Some 60% of our revenue comes from the U.S., so this is a natural and necessary step for us to get closer to our current and potential American customers and solidify our position as a market leader driving the industry forward,” says Casper Henningsen, co-founder and CEO of GetWhy.