AI-MODERATED INTERVIEWS
AI-Moderated Consumer Interviews at Research-Grade Quality
Adaptive probing. Live quality scoring against a 17-criteria framework. Brief to insights in 48 hours. Senior Researcher synthesis available as an optional service.
01 · AI-ASSISTED STUDY DESIGN
Set up a study in under 5 minutes.
Type a brief, pick a template, hit go. The AI Study Builder turns your business question into a ready-to-run study guide — built on the same frameworks senior researchers use.
- Study Builder autogenerates the questionnaire from your brief
- Templates for U&A, concept tests, segmentation, brand tracking
- Stimuli support: video, image, copy, prototype, audio
02 · AI-LED RECRUITMENT
300 million+ participants, ready to interview.
Vendor-agnostic recruitment across global panels. The platform automatically screens, verifies identity, and filters out fraud — you just see the qualified shortlist.
- 300 million+ participants across global panels
- Vendor-agnostic orchestration via proprietary Recruitment Cockpit
- 8-step automated quality assurance on every recruit
- Niche audience specialists: B2B, APAC, Africa
- GetWhy Review on every edge case
03 · AI-LED CUSTOMER INTERVIEWS
AI moderator. 100+ languages. 24/7.
Once your study goes live, the AI runs every interview — dynamically probing, reading tone and hesitation, following up the way a senior moderator would. Every prompt is evaluated against our 17-criteria quality framework — the industry's only documented standard for AI moderation.
- Dynamically engineered probing in 100+ languages, 24/7
- 1.8× richer than human moderators
04 · AI-LED ANALYSIS AND SYNTHESIS
From raw interviews to clear conclusions.
Models fine-tuned on 1M+ proprietary interviews surface narrative-driven themes across text, audio, and video — tailored to your business question, not generic summaries.
- Auto transcription across every interview
- Multi-modal pattern detection across text, audio, and video
- Narrative-driven insights tailored to the business question
- Verbatim quote extraction
05 · AI-GENERATED REPORTS
From last interview to insight, in hours.
As synthesis completes, the engine generates a multimedia report combining narrative, video evidence, and visualisations — ready to share with stakeholders.
- Multimedia reports combining narrative, video evidence, and visualisations
- One-click PPT export to branded slides
- Direct video catalogue access for the full library
- Curated highlight clips for the moments worth re-watching
06 · AI-DRIVEN STORYTELLING
Insights that travel beyond the report.
Turn every study into a Story — narrative articles, podcasts, showreels, avatar readouts, and presentation-ready decks. Built for stakeholders who don't have time to read 80 pages but need to feel the consumer.
- Narrative articles with embedded video evidence
- Podcasts: AI-narrated audio versions of the insights
- Showreels: curated participant clips framed with brand imagery
- Avatar readouts of key takeaways
- Presentation-ready decks for stakeholder meetings
- Chat-to-Story creation: ask, get a Story back
Why GetWhy is the leading provider of AI-moderated customer interviews.
Focused on the AI-moderated interview itself, here is how GetWhy compares to other AI qual tools.
| Capability | Other AI qual vendors | GetWhy |
|---|---|---|
| Years building AI moderation | 1–3 years | Since 2018 |
| Training data | General LLM | Proprietary engine, trained on +1M interviews |
| 17-criteria moderation framework | — | Industry-only documented |
| Panel + recruitment | Vendor-locked or limited | 300M+ vendor-agnostic |
| Multi-layer QA | Algorithmic only | 8-step, multi-layer screening |
| Time to insight | Hours, no rigor | 24–48 hours |
Frequently asked questions.
How is this different from a survey tool or other AI qual platforms?
Survey tools and most AI qual platforms run unmoderated or lightly guided interviews on general LLMs. GetWhy runs adaptive AI moderation on a model fine-tuned on 1M+ real interviews, with the industry’s only documented 17-criteria quality framework — and Senior Researchers available to validate every output.
Survey tools and most AI qual platforms run unmoderated or lightly guided interviews on general LLMs. GetWhy runs adaptive AI moderation on a model fine-tuned on 1M+ real interviews, with the industry’s only documented 17-criteria quality framework — and Senior Researchers available to validate every output.
How does the AI moderator handle nuance, contradiction, and tone?
The AI moderator dynamically probes — reading tone, hesitation, and contradiction in real time, then following up the way a Senior Researcher would. Every prompt is evaluated against 17 quality criteria before it ships, across five categories: Question Quality, Conversation Intelligence, Research Integrity, Human Connection, and Safety & Reliability.
The AI moderator dynamically probes — reading tone, hesitation, and contradiction in real time, then following up the way a Senior Researcher would. Every prompt is evaluated against 17 quality criteria before it ships, across five categories: Question Quality, Conversation Intelligence, Research Integrity, Human Connection, and Safety & Reliability.
How do you ensure participant quality?
Multi-layer fraud detection at pre-, in-session, and post-interview stages. Face detection, face matching, fatigue monitoring, and screener-to-interview consistency checks. Automated systems flag edge cases for human review — the system accelerates judgment, it doesn’t replace it.
Multi-layer fraud detection at pre-, in-session, and post-interview stages. Face detection, face matching, fatigue monitoring, and screener-to-interview consistency checks. Automated systems flag edge cases for human review — the system accelerates judgment, it doesn’t replace it.
Can my researchers stay involved?
Yes. Self-serve teams launch and run studies independently, end to end. When you need more — strategic depth, business context, stakeholder alignment — our GetWhy Research Team adds Senior Researchers and Strategists on demand. A combination no other AI qual platform offers.
Yes. Self-serve teams launch and run studies independently, end to end. When you need more — strategic depth, business context, stakeholder alignment — our GetWhy Research Team adds Senior Researchers and Strategists on demand. A combination no other AI qual platform offers.
How fast is the turnaround?
A typical study runs from brief to multimedia report in 24–48 hours. The AI moderator runs interviews 24/7 in 100+ languages, so cycle time is bounded by how fast participants complete — not by analyst availability.
A typical study runs from brief to multimedia report in 24–48 hours. The AI moderator runs interviews 24/7 in 100+ languages, so cycle time is bounded by how fast participants complete — not by analyst availability.
SEE IT IN ACTION
Run a study on your real brief.
Book a 30-minute walkthrough. Bring a real research question. Walk out with a working study setup.