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Business value calculator

What is your research
really costing you?

Three numbers about your team. We'll show what GetWhy could return every year.
This model counts what GetWhy saves. It does not count what slow research costs you: the launch that misses, the campaign that misfires, the positioning you commit to on a hunch.
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Your research today

GetWhy replaces most of it at the same depth.

$50K$50M

GetWhy handles study design, fieldwork, synthesis & reporting. Each researcher gets most of that time back.

125

Faster answers mean faster decisions.

101000

Savings figures use Nucleus Research's independent ROI methodology—not GetWhy estimates. Benchmarks from Document 2600X, February 2026.

Nucleus Research

Estimated annual benefit

$0

Reduced spend, recovered time, and faster decisions across your organization.

Reduced agency spend$194,000
Insights team productivity$168,000
Faster stakeholder decisions$600,000
Three-year benefit$2,886,000
Payback period2.6 months

A tailored cost breakdown, time recovery model, and detailed ROI assessment built for your CFO.

3 days

Time to insight

Down from 15 working days with a traditional agency.

84%

Lower cost per interview

At the same depth as a traditional agency.

5×

Faster time to insight

From brief to decision-ready findings.

Across thousands of interviews conducted during 2024 and 2025, eBay estimates that matching this volume of qualitative insight through external providers would have required approximately $6.7 million in spend. Instead, by executing research in-house with GetWhy, the organization avoided roughly $2.2 million in incremental research costs while expanding both insight velocity and scale.
eBay

Benchmarks independently verified by Nucleus Research, Document 2600X, February 2026. Dollar figures are modelled by applying Nucleus benchmarks to your inputs. Complex or highly specialised studies may vary.