A research partner in the chat
Shape sharp objectives in a back-and-forth, not from a blank form.
Platform · Study Builder
The new standard for AI-powered study design.
Shape any business question into a research-grade study, collaboratively with AI, then launch the same day.
Capabilities
Design with AI. Trust the result.
Built on years of strategy, research, and technology expertise.
Matrix segment builder, 1 to 50
Every market and segment configured in a single session.
De-risk before you launch
Recruitment-grade feasibility, checked live against real panel data.
Bias-neutral by design
Question order designed not to lead, sequenced for clean answers.
Stimuli-aware
Concept boards read and woven into the guide where they matter.
Auto-translated at launch
One flow, every market in its own language, across 50+ languages.
Keep rigor at scale
Every study graded on the 17-criteria framework before it ships.
Move at speed of business
From business question to a live study in the field, the same day.
How it works
Launch the right studies, in minutes.
Research with confidence, launch for impact.
Build the brief in conversation
Talk it through with the Research Agent and a business question becomes a research-grade brief.
Talk it through with the Research Agent and a business question becomes a research-grade brief.
Proven to recruit before you commit
Every segment validated against real panel data, live.
Every segment validated against real panel data, live.
Stimuli, read and woven in
Concept boards and PDFs read in detail and placed in the guide where they matter.
Concept boards and PDFs read in detail and placed in the guide where they matter.
Research-grade, not chatbot-grade
An interview guide that any human researcher would stand behind.
An interview guide that any human researcher would stand behind.
Live the same day, in every language
Click launch and the study is auto-translated across 50 languages, the same day.
Click launch and the study is auto-translated across 50 languages, the same day.
Use cases
Built for research at scale
Run large-sample studies and trust that every interview clears the same quality bar.
Book a demoFrom the blog
The thinking behind the build
Introducing the GetWhy Study Builder
Sara Lerner
SVP of Product Experience, GetWhy
Keep exploring
The rest of the GetWhy platform
Study Builder is one part of the engine. Here is what else runs on it.
FAQ
Frequently asked questions
An AI research agent that takes you from a business question to a launch-ready study. It drafts your objectives and interview guide, validates that every segment will recruit, and translates each market at launch, all in one guided flow.
It produces research-grade, bias-neutral interview guides that a senior researcher would stand behind, built on years of qualitative methodology. The questions read like real research, and you can see the reasoning behind every choice.
Yes. Design from one segment to fifty across markets in a single session, with each market launching in its own language across 50+ languages.
Every segment is validated against real panel data as you build, with tiered feasibility and specific alternatives when an audience is too narrow to fill. No recruitment dead ends weeks into fieldwork.
Yes. Upload concept boards, packaging, or PDFs, and the Agent reads each one and builds the guide around your real material, where it belongs.
Yes. Stimuli is optional. Skip it if the study does not need it, or upload before finalising the interview guide.
From a business question to a live study the same day, rather than weeks through a traditional agency.
Always. The Agent shows its reasoning at every step, and everything is editable and reviewable before anything goes live.
Yes. Any GetWhy employee can access and collaborate on a draft. You can also export to Word, share it for async feedback, and re-upload the edited doc to apply changes.
Get started
Design your next study with us, live on the call.
Bring your most complex brief. We'll build that study together, in the platform, in real time. The questions the Agent writes are the test.