Ask in plain words
Ask about any study, segment or report in your words.
Platform · GetWhy MCP
Your research, inside Claude, ChatGPT and Gemini.
Bring your GetWhy research library into the AI assistant your team already uses. Ask about past studies in plain language, use the findings alongside your business data, and draft the next study brief.
TRUSTED BY THE RESEARCH TEAMS INSIDE THE WORLD'S MOST CONSUMER-LED ENTERPRISES
Capabilities
Customer evidence where the work happens.
Connected through the Model Context Protocol, with your organization's access rules in place.
In your assistant
Add it to Claude, ChatGPT or Gemini with one sign-in.
Explain your numbers
Explain a tracker shift with what customers told you.
Draft the next study
Turn a gap in your research into a ready study brief.
Checked for quality
Study Builder checks each brief before you launch it.
You stay in control
Review, add stimuli and launch the study in GetWhy.
Only your studies
Each person sees only their organization's research.
Included with GetWhy
No extra cost. New studies use your current balance.
How it works
From question to next study, without switching tools.
Turn GetWhy MCP on once, then use it every day.
Connect once
Add mcp.getwhy.io as a connector in Claude, ChatGPT or Gemini and sign in with GetWhy. On Team and Enterprise plans, your admin adds it once for everyone.
Add mcp.getwhy.io as a connector in Claude, ChatGPT or Gemini and sign in with GetWhy. On Team and Enterprise plans, your admin adds it once for everyone.
Ask about your research
Ask about any GetWhy study, segment or report in plain language, without switching tools.
Ask about any GetWhy study, segment or report in plain language, without switching tools.
Enrich your business data
Explain business trends and results with GetWhy findings next to the data already in your assistant.
Explain business trends and results with GetWhy findings next to the data already in your assistant.
Brief the next study
Where your research has a gap, draft a study brief. Study Builder checks it, and you review and launch it in GetWhy.
Where your research has a gap, draft a study brief. Study Builder checks it, and you review and launch it in GetWhy.
Use cases
Everyday workflows. Enriched with GetWhy insights.
Explain brand tracker changes with insights into customer perceptions.
Book a demoKeep exploring
The rest of the GetWhy platform
GetWhy MCP is one part of the platform. Here is what else runs on it.
FAQ
Frequently asked questions
GetWhy MCP connects your GetWhy research library to Claude, ChatGPT or Gemini through the Model Context Protocol. Ask questions about existing studies, use the findings alongside your business data, and draft new study briefs inside your AI workflow.
Find relevant GetWhy studies, explore findings by market or segment, and use that research alongside business information. Where your studies don’t answer a question, draft a brief that GetWhy’s Study Builder checks for quality and feasibility.
GetWhy MCP works with Claude, ChatGPT and Gemini. Add mcp.getwhy.io as a connector and sign in with your GetWhy account. On Team and Enterprise plans, an admin adds it once for the whole organization.
GetWhy MCP brings your research into the AI assistant where you already work, next to your business context. Research Agent 2 works inside GetWhy, where it can also show you the participant videos behind every answer.
You can use GetWhy MCP to prepare for planning meetings, bring customer evidence into business analysis, or explore research alongside a brand tracker. For example, an insights manager can pull relevant findings into a plan without finding and copying research by hand.
You can draft a study brief in your AI assistant. You then review it, add stimuli and launch it in GetWhy. GetWhy MCP does not launch studies on its own.
No. GetWhy MCP brings back findings, themes and quotes as text. To watch the participant videos, build a showreel or create a Story, open the study in GetWhy.
Your assistant can tell you which study and segment each finding comes from. Open that study in GetWhy to see the full evidence, including the participant videos. Anything your assistant adds beyond the research is its own interpretation, not a GetWhy finding.
GetWhy MCP only draws on your GetWhy studies, so a gap in your research shows up as a gap in the answer. From there it can draft a study brief to fill it. Study Builder checks the brief, and you launch it in GetWhy.
Get started
See GetWhy MCP working with real studies.
Book 30 minutes with a GetWhy strategist. We'll show you how teams ask questions of GetWhy research and draft new briefs from Claude, ChatGPT or Gemini.