THE HUMAN INTELLIGENCE LAYER
GetWhy empathyOS
The agentic research system for human understanding. Continuously bring fresh, verified human evidence into your intelligence platform, your AI assistants and your agents, wherever your teams ask questions. Give your people and AI systems a growing foundation of customer evidence, with the human context behind it.
ONE CONNECTED SYSTEM
Built on real people.
Gets smarter with every study.
GetWhy empathyOS is the system underneath everything you run on GetWhy. Seven layers, from the interview itself to the programs that keep listening, each one built on the layer below.
- Always-on programs
- Tailored recruitment
- Data and integrations
- Agentic storytelling
- Compounding intelligence
- Quality assurance
- AI-moderation platform
ALWAYS-ON PROGRAMS
Research that keeps listening.
Run the same questions with real people every week, month or quarter. Each wave builds on the last, so you see what is shifting and why.
- Brand perception, campaign pulse, competitor monitoring and more
- Weekly, monthly or quarterly waves
- Wave-over-wave learning
TAILORED RECRUITMENT
The right people in every interview.
We recruit the audience your question needs and check every participant before, during and after the interview. Never synthetic.
- 300+ million video-ready participants across 100+ markets
- Fraud checks at every step
- Niche and B2B audiences
DATA AND INTEGRATIONS
Insight that travels to where decisions get made.
GetWhy MCP brings findings, themes and quotes into Claude, ChatGPT and Gemini, each tied to the study it came from. Stories can be delivered into Stravito, set up with our team, and GetWhy research is cited in Market Logic DeepSights.
- GetWhy MCP for Claude, ChatGPT and Gemini
- Stories delivered into Stravito
- Cited in Market Logic DeepSights
AGENTIC STORYTELLING
Answers with the evidence attached.
Research Agent 2 answers questions across your studies with citations, quotes and video clips. The Storytelling Agent turns findings into Stories your teams can share.
- Answers across every study
- Citations, quotes and clips with every answer
- Findings that travel as Stories
COMPOUNDING INTELLIGENCE
Every study kept and connected.
At the center sits GetWhy empathyOS. It keeps every study, wave and finding in one research library, so new work starts from what you already know.
- One research library for every study
- New waves build on earlier ones
- Nothing learned twice
QUALITY ASSURANCE
Checked at every step.
Quality starts with recruitment. Multi-layer fraud checks screen every participant before, during and after the interview. Every interview is scored live against 17 quality criteria. In reports, coherence agents check that findings hold together and evidence agents trace each one back to the quote and clip behind it.
- Multi-layer fraud checks
- 17 quality criteria on every interview
- Coherence and evidence agents in reports
- ISO 27001 and GDPR
AI-MODERATION PLATFORM
Real conversations, on video, at any scale.
Our AI moderator runs every interview on video in the participant’s own language, and asks a follow-up only when an answer is worth exploring.
- Adaptive follow-up questions
- 100+ languages
- Video, clips and quotes from every conversation
FAQ
GetWhy empathyOS is the agentic research system for human understanding. It connects real people, AI-moderated video interviews, quality checks, a research library that remembers every study and the tools your teams already use.
No. GetWhy empathyOS powers everything you run on GetWhy, starting with always-on programs. You choose the research; empathyOS keeps it connected to everything you already know.
Every study, wave and finding is kept in one research library. New work starts from what you already know, so each wave sharpens the next question instead of starting over.
As each wave lands, new findings are connected with earlier learning, so emerging themes stand out and your team can decide where to look next. When the signal changes, a focused deep dive builds on the same evidence base.
Yes. Research Agent 2 answers questions across your studies with citations, quotes and video clips, so every answer traces back to the people behind it.
GetWhy MCP brings your findings, themes and quotes into Claude, ChatGPT and Gemini, each tied to the study it came from. Stories can be delivered into Stravito, set up with our team, and GetWhy research is cited in Market Logic DeepSights.
Yes. Every finding traces back to the quote and clip behind it, whether your team reads it in GetWhy, in a Story or in an AI assistant through GetWhy MCP.
Quality starts with recruitment. Multi-layer fraud checks screen every participant before, during and after the interview. Every interview is scored live against 17 quality criteria. In reports, coherence agents check that findings hold together, and evidence agents trace every finding back to the quote and clip behind it. Researchers help interpret findings within the limits of the sample and method.
GetWhy is ISO 27001 certified and operates under GDPR. Each person sees only their own organization’s research.
Bring us a recurring customer question. We’ll design your first always-on program, powered by GetWhy empathyOS. Program design is free; research delivery is scoped separately.
Empathy, built into how the business runs.
Real people. Real conversations. Always-on.
