GetWhy Always-On Programs
Introducing always-on
customer understanding
Run AI-moderated video interviews with real people and build always-on research programs around your business. Every wave builds on the last, so you see market shifts, and the reasons behind them, as they happen. What your program learns flows into the systems your business already runs on.
TRUSTED BY THE WORLD'S MOST CUSTOMER-OBSESSED BRANDS
WHAT IS ALWAYS-ON Customer understanding?
Customers keep moving. Finally, research moves with them.
Powered by GetWhy empathyOS, always-on programs turn AI-moderated video interviews with real people into research built around your business.
Choose your focus, audience and cadence. Follow changing needs, perceptions, behavior and uncover what you didn't know to ask.
Every wave builds on what you've learned, helping sharpen your questions and deepen your understanding. Connected to your tools and workflows, that understanding becomes part of how your business makes decisions.
THE NEXT CHAPTER IN INSIGHTS
The future belongs to those with the most human understanding.
As AI transforms how businesses compete, understanding real people becomes a critical advantage. Hear from insights leaders on why always-on customer understanding is the next move.
Tony Costella on baking the consumer voice into every decision
Global Commerce AI & Performance Transformation Director
ALWAYS-ON PROGRAMS
Your priorities. Your always-on programs.
Follow your brand. Track competitors. Explore emerging needs. Keep a pulse on campaigns. Start with one program or run several across brands, categories and markets. Shape each around the questions that matter, with a focused lens on what's changing and why.
HOW IT WORKS
Set the focus. Set the rhythm. Then keep listening.
Ask questions that matter
Define your questions, audiences and markets. Set a cadence that fits your business: weekly, monthly, quarterly or around key moments.
Track the human shifts
Explore what’s shifting and why as each wave lands. Connect new findings with previous learning to recognize emerging themes and decide where to look next.
Share what’s emerging first
Bring each wave’s findings and supporting customer voices to the people who need them. Build a shared evidence base teams can explore as new questions arise.
Bring your recurring questions.
We’ll design your always-on program.
Tell us what your business needs to understand. We’ll help define the focus, audience and cadence of your first program, for free.
CONNECTED UNDERSTANDING
Customer understanding.
In the tools your teams already use.
GetWhy empathyOS brings fresh, verified human evidence into your intelligence platform, your AI assistants and your agents, wherever your teams ask questions. Give your people and AI systems a growing foundation of customer evidence, with the human context behind it.
What GetWhy empathyOS makes possible
Stay closer. See what’s shifting. Build on every conversation.
Always-on conversations
Stay in conversation with real people as needs, behaviors and markets change.
Go deeper when the signal changes
When something shifts, launch a focused study and hear why, from the people behind the change.
Compounding understanding
Every wave and every deep dive builds on what your organization already knows.
Connected to your business
Fresh findings and real customer voices flow into the tools where your teams decide.
HUMAN EXPERTISE. BUILT IN.
Research experts, fluent in human science and AI transformation.
Our researchers and strategists understand your reality. They help you ask better questions, design the right approach and turn findings into decisions.
OUR TEAM COMES FROM
VP RESEARCH
Kane Callaghan
Sets the research standard behind every GetWhy study.
PREVIOUSLY AT:
Astrid Blom
Senior Researcher
Previously at
Juliano Piccoli
Client Director
Previously at
Marianne Skovgaard
VP Commercial Strategy
Previously at
Thyge Enggaard
VP, Product & AI
Previously at
Christina Brigarti
Customer Success Lead
Previously at
Sara Lerner
SVP Product Experience
Previously at
FAQ
GetWhy empathyOS is the agentic research system for human understanding. It powers always-on programs: ongoing AI-moderated video interviews with real people, learning that builds across waves and connections to the tools your teams use. Research experts support program design and interpretation.
No. GetWhy empathyOS powers everything you run on GetWhy, starting with always-on programs. You choose the program; empathyOS keeps every wave connected to what you already know.
Your research runs as an ongoing program at an agreed cadence. You establish the focus, audience and rhythm, then keep learning as your market changes. Programs can run weekly, monthly, quarterly or around key business moments.
A tracker helps you follow selected measures over time. Always-on programs use open-ended conversations with real people to explore why things are changing and surface perspectives you may not have anticipated. They can complement your existing tracking.
Yes. Run one program or several across brands, categories, audiences and markets. You can also run multiple programs with the same focus, such as separate campaign pulse programs for different brands.
Each wave builds on earlier learning. Previous findings help inform what you explore next, while new conversations add context and reveal changes. Your team develops a growing evidence base it can question and build on.
GetWhy MCP brings your findings, themes and quotes into Claude, ChatGPT and Gemini, each tied to the study it came from. Stories can be delivered into Stravito, set up with our team, and GetWhy research is cited in Market Logic DeepSights.
Yes. Fresh conversations with real people can enrich synthetic outputs, help examine assumptions and reveal where further research is needed. They bring current human perspectives into your wider evidence base.
No. Always-on programs work alongside both. Your team sets priorities and brings business context. GetWhy’s researchers and strategists support design, delivery and interpretation according to your needs.
Every participant is checked for fraud before, during and after the interview. We define recruitment criteria, research design and quality checks around your program, and a consistent approach supports comparison across waves. Researchers help interpret findings within the limits of the sample and method.
Yes. Begin with one priority, audience or market. Establish your program, then expand into more questions, teams and workflows as your needs grow.
Timing depends on your audience, markets and scope. We agree on the delivery schedule before launch, including when to expect your first findings and subsequent waves.
Bring us a recurring customer question or business priority. We’ll design your first always-on program, including its proposed focus, audience and cadence. Program design is free; research delivery is scoped separately.
Empathy, built into how the business runs.
Real people. Real conversations. Always-on.
