GetWhy and Market Logic Software bring rich AI-moderated consumer research into the enterprise intelligence stack.

GetWhy’s AI-moderated consumer research enriches enterprise decisions with qualitative customer understanding. Market Logic powers proactive market intelligence. Together, the two platforms make consumer understanding a continuous, enterprise-wide capability.

COPENHAGEN, DENMARK / BERLIN, GERMANY — June 25, 2026 — GetWhy, the global leader in AI-moderated research, trusted by eBay, Heineken, Coca-Cola and Mærsk, and Market Logic Software, the leading enterprise insights management platform trusted by Unilever, Vodafone, Bayer and Tesco, today announced a strategic product integration that closes a long-standing gap in the enterprise stack.

Deep, qualitative consumer understanding from GetWhy now flows natively into Market Logic’s DeepSights™ platform. Enterprise insights teams gain a single environment where syndicated data, proprietary research and fresh human understanding are available together, in the workflows where decisions are already being made.

Closing the gap between what consumers do and why they do it

Enterprise insights functions have long operated with an incomplete picture. Quantitative data and syndicated tracking reveal what consumers do and how behaviour is shifting. The motivations, cultural context, and unspoken reasoning behind those behaviours have historically sat outside the enterprise stack, commissioned through research agencies on six-to-eight-week cycles and delivered in reports that arrive after the decision window has closed.

The integration addresses this directly. Market Logic’s DeepSights platform is the active intelligence hub where enterprise insights teams already manage their research archive, syndicated sources, and proprietary data. GetWhy delivers AI-moderated qualitative research — where an AI Moderator conducts live video interviews with consumers, probing and adapting in real time — at researcher-grade rigour, in 48 hours and at 84% lower cost than traditional agency methods. Together, the two platforms make human understanding a continuous, enterprise-wide capability rather than a project commissioned on demand.

At the centre of the integration is GetWhy’s qualitative output: articles, video excerpts, and verbatim consumer voice surfaced directly inside DeepSights, alongside the quantitative signals they contextualise. Human understanding made accessible inside the systems where the enterprise already works.

Leading brands are rethinking processes with AI to become more agile and anticipate market change. By working with an ecosystem of partners, Market Logic is enabling faster, smarter actions based on the richest set of insights. We are excited about integrating GetWhy’s qualitative insights into our DeepSights active intelligence system to provide a deeper 360 understanding of market dynamics.

— Olaf Lenzmann, Chief Innovation and Product Officer, Market Logic Software

Every enterprise decision aspires to be more customer-centric, and the next generation of insights teams need real consumer input to inform decisions in real time across the organisation. GetWhy brings the rich, emotional, behavioural human understanding that lives behind every data point directly into the intelligence environment in the enterprise. Together with Market Logic, we are making consumer truth a living part of how the world’s largest brands connect with their customers - fast, deeply, and continuously at scale.

— Casper Henningsen, CEO, GetWhy

Availability

The integration is available now to a select group of joint GetWhy and Market Logic enterprise clients with broader rollout planned across 2026. The partnership launches with clients selected for the depth of their insights operations and the maturity of their consumer data strategy. Organisations wishing to explore eligibility should contact either company directly.

About GetWhy

GetWhy is the global leader in AI-moderated research. Its AI Moderator conducts deep video interviews with real consumers by probing, adapting, and synthesising findings into articles, podcasts and video showreels that are decision-ready in 48 hours and at 84% lower cost than traditional research. Built on more than one million interviews and 14 years of methodology, GetWhy is trusted by eBay, Heineken, Coca-Cola and Maersk to put human understanding at the centre of decisions. Learn more at getwhy.io.

About Market Logic Software

Market Logic is the provider of DeepSights, the leading special-purpose AI solution for market intelligence and insights. DeepSights provides the market context layer in the enterprise AI stack required to underpin high-stakes investment decisions. By proactively equipping business leaders across teams with trusted market, customer and competitor insights at scale, DeepSights accelerates innovation and better decision making. Learn how global brands such as Unilever, Vodafone, Bayer and Philips are making smarter market moves with the help of DeepSights by visiting marketlogicsoftware.com.

Media contacts

GetWhy

Angie Lim, SVP Marketing. ali@getwhy.io.

Market Logic

Daniela Zuin, Chief Marketing and Growth Officer. Daniela.zuin@marketlogicsoftware.com. Tel: +44 7799 113040.

Media assets

The following assets are available for editorial use in coverage of the GetWhy and Market Logic partnership.