For brand and insights teams questioning their agency retainer
Brand Tracking Without the Agency Retainer
Same rigor. 48 hours instead of 8 weeks. Your team owns the answer, not the agency.
Your brand tracker is working for your agency. Not for you.
You pay the retainer. They own the methodology. You wait 8 weeks for answers your business needed last month.
per retainer wave
$30-50K
Before the invoice clears. Before you own the data. Before you can ask one follow-up question.
every single cycle
8 weeks
Not because the research takes that long. Because the agency model does.
locked with the agency
Your data
Pause the retainer and lose the trend line. Your own longitudinal data held hostage by a vendor relationship.
per retainer wave
$30-50K
Before the invoice clears. Before you own the data. Before you can ask one follow-up question.
every single cycle
8 weeks
Not because the research takes that long. Because the agency model does.
locked with the agency
Your data
Pause the retainer and lose the trend line. Your own longitudinal data held hostage by a vendor relationship.
The GetWhy approach to brand tracking
Continuous brand health research. AI-moderated interviews with a published quality standard. Brief to findings in 48 hours. Your team owns every output.
How it works
Design your brand tracker
Define your brand health metrics, competitive set, and market scope with a Senior Researcher. Discussion guide reviewed and signed off before a single interview runs. Your methodology. Not the agency's template.
Define your brand health metrics, competitive set, and market scope with a Senior Researcher. Discussion guide reviewed and signed off before a single interview runs. Your methodology. Not the agency's template.
Recruit from your target consumers
Access 300M verified participants. Target by category, purchase behavior, and market. Built-in fraud prevention on every wave. Consistent sample quality across every tracking period.
Access 300M verified participants. Target by category, purchase behavior, and market. Built-in fraud prevention on every wave. Consistent sample quality across every tracking period.
AI-moderated brand interviews
GetWhy's AI Moderator runs live video interviews at scale. Consistent moderation across every wave. 17-criteria quality framework applied to every conversation. The same standard every time.
GetWhy's AI Moderator runs live video interviews at scale. Consistent moderation across every wave. 17-criteria quality framework applied to every conversation. The same standard every time.
Senior Researcher synthesis
A Senior Researcher codes and synthesizes every wave. Longitudinal tracking maintained across studies. You see what changed and why, not just what the numbers say. No automated summary shipped without human review.
A Senior Researcher codes and synthesizes every wave. Longitudinal tracking maintained across studies. You see what changed and why, not just what the numbers say. No automated summary shipped without human review.
Results in 48 hours, every wave
From first interview to findings in 48 hours. Continuous cadence without the 8-week wait. Your team controls the schedule. Your stakeholders stop waiting.
From first interview to findings in 48 hours. Continuous cadence without the 8-week wait. Your team controls the schedule. Your stakeholders stop waiting.
faster
40x
Than a traditional research agency
cheaper
Up to 20x
Without sacrificing methodology rigor
from first interview
48 hrs
Study design happens before the clock starts
interviews trained on
+1M
The dataset behind GetWhy's AI Moderator
faster
40x
Than a traditional research agency
cheaper
Up to 20x
Without sacrificing methodology rigor
from first interview
48 hrs
Study design happens before the clock starts
interviews trained on
+1M
The dataset behind GetWhy's AI Moderator
Trusted by 100+ global enterprise brands
eBay saves $6.7M and grows category GMV 15% with AI-powered consumer research
Christine Moeller
Senior Director Consumer Insights, eBay
How Heineken runs 1,750+ consumer interviews across 41 projects in 24 markets
Tony Costella
Global Commerce AI and Transformation Director, Heineken
How Arla is using qualitative at scale to unlock a new pace of discovery
Michael Swaisland
Vice President: Consumer Intelligence, Arla Foods
Is this for you?
if you...
For you
Are questioning your Kantar or Ipsos retainer. Run 3+ brand health waves per year. Want your team to own the synthesis, not rent it from an agency.
if you...
Not for you
Need a 20-year legacy trend line that only one vendor holds. Require agency-managed reporting for board-level delivery. Run one brand study every two years.
if you...
Already comparing
Have a renewal conversation coming up. Are running a parallel pilot. Want to show your team what 48-hour brand research looks like before committing.
if you...
For you
Are questioning your Kantar or Ipsos retainer. Run 3+ brand health waves per year. Want your team to own the synthesis, not rent it from an agency.
if you...
Not for you
Need a 20-year legacy trend line that only one vendor holds. Require agency-managed reporting for board-level delivery. Run one brand study every two years.
if you...
Already comparing
Have a renewal conversation coming up. Are running a parallel pilot. Want to show your team what 48-hour brand research looks like before committing.
Common questions
Will GetWhy match the longitudinal methodology of our current tracker?
GetWhy's Senior Researcher sets up your tracking framework in wave one and maintains consistency across every wave. You control the methodology. Your trend line is yours, not the agency's.
GetWhy's Senior Researcher sets up your tracking framework in wave one and maintains consistency across every wave. You control the methodology. Your trend line is yours, not the agency's.
How does the 17-criteria QA framework compare to agency standards?
The 17-criteria framework is GetWhy's documented, systematic quality standard for AI moderation. It is the only published evaluation standard of its kind in the category. Most agency qual methodologies are not documented at this level of specificity.
The 17-criteria framework is GetWhy's documented, systematic quality standard for AI moderation. It is the only published evaluation standard of its kind in the category. Most agency qual methodologies are not documented at this level of specificity.
Can we migrate data from our existing tracker?
Your existing benchmark data stays with you. GetWhy sets up a parallel wave to establish a new baseline, then tracks against it on your cadence. You don't lose the trend line. You own the next chapter of it.
Your existing benchmark data stays with you. GetWhy sets up a parallel wave to establish a new baseline, then tracks against it on your cadence. You don't lose the trend line. You own the next chapter of it.
What does the Senior Researcher role look like versus our agency account manager?
A Senior Researcher is a methodologist, not a relationship manager. They design the discussion guide, review live sessions, and validate synthesis before delivery. Ex-Bain, McKinsey, Kantar, Ipsos. They speak your methodology.
A Senior Researcher is a methodologist, not a relationship manager. They design the discussion guide, review live sessions, and validate synthesis before delivery. Ex-Bain, McKinsey, Kantar, Ipsos. They speak your methodology.
What does pricing look like compared to our current retainer?
Most brand tracking retainers run $30-50K per wave. GetWhy studies start at $2-4K. Most clients run a parallel wave first and compare the output side by side. No annual commitment required for the first wave.
Most brand tracking retainers run $30-50K per wave. GetWhy studies start at $2-4K. Most clients run a parallel wave first and compare the output side by side. No annual commitment required for the first wave.
Brand and insights teams questioning their agency retainer
Talk to someone who replaced their agency retainer.
Book a 30-minute call with a Senior Researcher. We review your current tracker setup and scope a parallel wave. You compare the outputs side by side.
