Qualitative at scale
Qualitative at scale has always been something Arla needs to do: speaking to more people, on a constant basis.
Arla × GetWhy
A pace of discovery.
Michael Swaisland, VP Consumer Intelligence and Market Transformation at Arla, on partnering with GetWhy.
IN MICHAEL’S WORDS
A strong partner to do things we couldn’t do before.
Fresher inputs
Constantly getting fresher input around the topics that matter most to the business.
A pace of discovery
GetWhy unlocks a pace of discovery, and captures things in a way the team hadn’t been able to before.
A curious angle
Bringing the consumer’s voice into the business, with a curious angle as well.
“Qualitative at scale has always been something that we need to do. We need to speak to more people on a constant basis, constantly getting fresher inputs around key topics.”
Michael Swaisland
VP Consumer Intelligence and Market Transformation, Arla
ARLA × GETWHY
How Arla runs qualitative research at scale
Arla’s consumer intelligence team needs to speak to more people, more often, with fresher input on the topics that matter to the business. With AI-moderated interviews, GetWhy makes qualitative research at scale part of how the team works, unlocking a new pace of discovery and capturing consumer understanding in ways the team couldn’t before.
Find your pace of discovery.
A short walkthrough with a Senior Researcher. See what GetWhy looks like for your team.
