Hard-to-reach audiences
Supply chain decision makers and logistics managers in specific markets are among the hardest audiences to reach in B2B research. GetWhy gets them.
Case study · Maersk
Recruitment was one of the biggest pains Maersk’s insights team had. GetWhy solved it.
Mireille Patoine, Strategic Customer Insights Leader at Maersk, on the three things GetWhy changed for her team. Reaching hard-to-reach B2B audiences. Rich video evidence that colleagues actually use. Analysis that used to take months.
IN MIREILLE’S WORDS
An extension of our insights team.
Video colleagues watch
A video of a customer saying it in their own words is more compelling than a static survey. Colleagues who never open a research report will watch it.
Analysis at a different pace
Analysis that used to take months, or weeks at least, comes back faster. The team starts interpreting with the groundwork already done.
The customer on the intranet
Curated showreels on Maersk’s SharePoint intranet let colleagues far removed from customers hear them first hand, without entering the platform.
“It’s really been a partnership and one that’s grown over time. It’s almost an extension of our insights team.”
Mireille Patoine
Strategic Customer Insights Leader, Maersk
MAERSK × GETWHY
How Maersk brings B2B customers into every decision
Maersk’s insights team uses GetWhy for product development, innovation and foundational research with customers, prospects and lost customers, running up to 10 studies at a time. AI-moderated video interviews reach supply chain decision makers and logistics managers who are hard to reach otherwise, and a growing library of customer video helps the whole business understand core needs, pains and challenges.
Reach the audiences that matter. Make them heard.
See what this looks like for your insights team. A thirty-minute conversation with a Senior Researcher who has done this before.
