DEEP-DIVE QUALITATIVE
Research for the decisions that shape the business.
Senior researchers and lead strategists design and run qualitative programs around your biggest questions, and bring the findings to the room where the decision gets made.
WHEN TO USE IT
When the question is bigger than one study.
Where to play next, how the market is shifting, which segments matter and why. Questions that need a program, a point of view and people who stay with you until the decision is made.
AI-MODERATED INTERVIEWS
Depth, across every market.
Our AI moderator runs every interview on video in the participant’s own language and follows up when an answer is worth exploring, so a qualitative program can reach every market your question covers.
- Adaptive follow-up questions
- 100+ languages
- Multi-market programs
VERIFIED PARTICIPANTS
The right people, in every market.
Multi-layer fraud checks screen every participant before, during and after the interview. We recruit the audiences your program needs, from mainstream consumers to niche and B2B audiences.
- Multi-layer fraud checks
- 300+ million video-ready participants
- Niche and B2B audiences
QUALITY ASSURANCE
Reviewed by researchers. Checked by agents.
Senior researchers review every interview and sign off the synthesis. Every interview is scored live against 17 quality criteria, and in reports, coherence and evidence agents check that every finding holds together and traces back to the quote and clip behind it.
- Researcher sign-off
- 17 quality criteria
- Coherence and evidence agents
DECISION-READY STORIES
Built for the people who have to act.
Custom executive summaries and deep-dive reports, built for the boardroom. Research Agent 2 lets your teams keep questioning the findings, with citations, quotes and video clips. Every quarter, we sit with your leadership to turn what landed into the next moves.
- Executive summaries
- Deep-dive reports
- Quarterly business reviews
BUILDS ON WHAT YOU KNOW
Every program adds to your research library.
Powered by GetWhy empathyOS, every study, wave and finding is kept and connected, so the next big question starts from what you already know.
- One research library
- Connected to earlier studies
- Nothing learned twice
FAQ
When the question is bigger than one study: where to play next, how the market is shifting, which segments matter and why. A rapid test answers one question; a deep dive builds a point of view.
Senior researchers design the methodology, review every interview and sign off the synthesis. Lead strategists frame the findings for leadership and stay with you until the decision is made.
Yes. AI-moderated video interviews run in the participant’s own language, in 100+ languages across 100+ markets.
Real people, recruited for your question. Multi-layer fraud checks screen every participant before, during and after the interview. Never synthetic.
Custom executive summaries, deep-dive reports and Stories, plus quarterly business reviews with your leadership. Your teams can keep questioning the findings with Research Agent 2.
Timing depends on your audiences, markets and scope. We agree on the plan and delivery schedule before launch.
Yes. When an always-on program picks up a shift, a deep dive explores why, building on the same evidence base.
Every study is kept in your research library, powered by GetWhy empathyOS. Your teams can bring findings into Claude, ChatGPT and Gemini through GetWhy MCP.
GET STARTED
Bring us the question that matters most.
We will map the decisions that need the customer in the room and scope the program around them.
