The insights function is being redefined. Here are the people defining it at Quirk's Chicago.
April 15–16, 2026 · Hyatt Regency O'Hare · Booth 500
Leaders from MilkPEP, Maersk, IMA and The Insights Exchange on stage. A team on the floor with live demos and time to talk. The job is changing. Come meet the people deciding what it becomes.
Two sessions on what insights becomes next
Make insights impossible to ignore
April 15 | 10:30–11:00 AM | Room 1
How Maersk turned human insights into living narratives through AI-driven storytelling.
Speakers: Mireille Patoine (Strategic Customer Insights Lead, Maersk) and Lasse Telling (Chief Commercial Officer, GetWhy)
Rethinking the insights function
April 16 | 10:30 - 11:00 am | Room 3
How AI is redefining the role of insights in the enterprise: the capabilities teams need to build and how insights move from research support to a strategic seat at the table.
Panel: Kikke Riedel (SVP, Strategy & Insights, MilkPEP), James Wycherley (Chief Executive, IMA), Pavi Gupta (Founder, The Insights Exchange), moderated by Niklas Laugesen (General Counsel, GetWhy)
Find us at Booth 500
See GetWhy in action. Ask the hard questions about how PhD-validated AI moderation actually works. Or just come swap notes on where the category is heading.
Meet the team coming to Quirks
Robin Rudolph
Senior Enterprise Account Executive
Juliano Piccoli
Global Client Partner
Niklas Laugesen
General Counsel
Alexander Jessen
Director, North America
Lasse Telling
Chief Commercial Officer
Can’t make Chicago? Catch us at our next events!
May 6-7, 20206
Quirk's London
Booth + speaking session TBA
June 23-24, 2026
IIEX: Amsterdam
July 29-30, 2026
Quirk's New York
Booth + speaking session TBA