The GLP-1 pantry: what survives when appetite changes.
We ran an AI-moderated study with 10 GLP-1 households to find out what that does to demand - in seven days, on our own platform. Below: a taste of what we heard, and exactly how we ran it.
The shift, in their own words - before it reaches your sales data.
Real GLP-1 users, on camera. The levers food has always pulled - craving, reward, impulse - are quietly losing their grip. You hear it here first.
Five sections. Seven days. One decision-ready story.
The same platform runs the whole study - design, recruit, interview, analyse.
1. Design the discussion guide with AI, signed off by a Senior Researcher
A five-section guide of 27 open, non-leading questions - built on the same qualitative technique senior researchers use. Example: 'If someone compared your grocery basket today versus before, what would stand out?' A Senior Researcher reviewed every line before fielding.
A five-section guide of 27 open, non-leading questions - built on the same qualitative technique senior researchers use. Example: 'If someone compared your grocery basket today versus before, what would stand out?' A Senior Researcher reviewed every line before fielding.
2. Recruit and screen ten GLP-1 households
Screened from a 300M+ participant pool against a strict brief: on a GLP-1 (Ozempic, Wegovy, Mounjaro, Zepbound) for 4+ months, primary household shopper, weight-management users rather than diabetics - with a deliberate mix of early (4-8 months) and established (12+ months) users. Multiple layers of fraud detection before, during and after.
Screened from a 300M+ participant pool against a strict brief: on a GLP-1 (Ozempic, Wegovy, Mounjaro, Zepbound) for 4+ months, primary household shopper, weight-management users rather than diabetics - with a deliberate mix of early (4-8 months) and established (12+ months) users. Multiple layers of fraud detection before, during and after.
3. Run 30-45 minute AI-moderated video interviews
Live video in participants' own homes. The AI Moderator probes adaptively in 100+ languages, and every prompt is scored live against our 17-criteria quality framework - the only documented standard for AI moderation. We even asked them to open the pantry, fridge or snack drawer and walk us through what no longer belongs.
Live video in participants' own homes. The AI Moderator probes adaptively in 100+ languages, and every prompt is scored live against our 17-criteria quality framework - the only documented standard for AI moderation. We even asked them to open the pantry, fridge or snack drawer and walk us through what no longer belongs.
4. Analyse through behavioral frameworks
Words, tone and facial expression analysed together - structured through consumer motivation, decision-making and behavioral economics. A Senior Researcher validated every theme. The result is interpretation a behavioral scientist would sign, not a transcript a chatbot summarised.
Words, tone and facial expression analysed together - structured through consumer motivation, decision-making and behavioral economics. A Senior Researcher validated every theme. The result is interpretation a behavioral scientist would sign, not a transcript a chatbot summarised.
Every study comes back as Stories your team actually uses.
Not a 90-page deck nobody opens. Reels, clips, audio and shareable links - built to travel across your organisation.
Why you can trust ten interviews
Speed with rigor - not speed instead of rigor. Expert-in-the-loop on every study, a documented quality standard scored on every prompt, and an AI Moderator trained on more than a million real interviews. Enterprise data posture by design: SOC 2, ISO 27701 and GDPR.
criteria scored live
17
The only documented quality standard for AI moderation.
richer conversations
1.8x
Than experienced human moderators, in head-to-head testing.
expert-validated
Every study
A Senior Researcher reviews the work before it ships.
interviews trained on
1M+
The dataset behind GetWhy's AI Moderator.
criteria scored live
17
The only documented quality standard for AI moderation.
richer conversations
1.8x
Than experienced human moderators, in head-to-head testing.
expert-validated
Every study
A Senior Researcher reviews the work before it ships.
interviews trained on
1M+
The dataset behind GetWhy's AI Moderator.
“Nucleus has found that faster insight delivery, reduced execution risk, and broader decision coverage strengthen eBay’s ability to convert product and marketing investment into transaction volume.”
Hear your shoppers
Days 1-5
AI-moderated video interviews with your audience - baskets, rituals, the silent exits. Any market.
Get the decision-ready story
Days 6-10
Verbatim video evidence, the tensions worth testing, and hypotheses ranked by commercial impact.
Scale what matters
Beyond
Quant validation where sizing matters, innovation sprints on the Precision SKU, and always-on tracking.
Hear your shoppers
Days 1-5
AI-moderated video interviews with your audience - baskets, rituals, the silent exits. Any market.
Get the decision-ready story
Days 6-10
Verbatim video evidence, the tensions worth testing, and hypotheses ranked by commercial impact.
Scale what matters
Beyond
Quant validation where sizing matters, innovation sprints on the Precision SKU, and always-on tracking.
faster
40x
Than a traditional research agency
cheaper
~20x
Without sacrificing methodology rigor
from first interview
48 hrs
Study design happens before the clock starts
languages
100+
Run the same study in any market you sell in
faster
40x
Than a traditional research agency
cheaper
~20x
Without sacrificing methodology rigor
from first interview
48 hrs
Study design happens before the clock starts
languages
100+
Run the same study in any market you sell in
Book a live walkthrough of the study
See how you can run AI-moderated research to give you qualitative consumer insights at quantitative scale.
