Platform · Reports

A research-grade report on day one.

Every study starts with a business question. GetWhy turns hundreds of interviews into a researcher-grade report that answers it, backs every conclusion with evidence, and is ready to share with the stakeholders who act on it.
Capabilities

Everything the decision needs, in one report.

Everything between the last interview and the meeting where the findings land.
Zero-assembly reports
Get a complete, structured report after interviews are complete. No manual analysis, synthesis, or formatting required.
Built around the business question
Every report opens with an executive summary, then key findings, then clear recommendations on what to do next.
Inline citations on every claim
A finding is only as good as its evidence, so inline citations trace every claim back to the quotes, video clips, and data behind it.
Quant and qual in one dashboard
A dedicated dashboard charts demographics, key themes, and response data across segments and markets.
Two evaluation agents per report
Two agents check every report: one confirms the evidence supports the findings, the other that the analysis is clear and coherent.
Segment and market cuts on demand
Generate reports for individual segments or compare markets side-by-side in a few clicks—all from the research you've already run.
One-click PowerPoint export
Export to PowerPoint in one click, with quotes, video clips, and data visualizations included, styled in your brand or GetWhy's template.
Every interview, depth intact
Hundreds of interviews become findings you can read and understand, with the depth of every individual conversation still intact.
How it works

The deliverable, in three steps.

Instead of weeks tagging transcripts or skimming a dozen and hoping they're representative. You open a finished report, structured, and ready to read.
Outcome
Rigor at the scale you ran the study
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Keep exploring

The rest of the GetWhy platform

Reports are one part of the platform. Here is what else runs on it.
FAQ

Frequently asked questions

A rebuilt reporting engine. Every study comes back as one report built to answer the business question you ran it for: an executive summary, the key findings, the quant alongside the qual, and a clear recommendation on what to do next.
A summary compresses what was said. This is a synthesis built against your business question and study purpose. The engine reads every interview, finds the insights that bear on your question, connects them into themes, and writes the narrative from there. Reading interviews and writing them up is not the new part. Answering the question the study was run for is.
Every report is checked before it reaches you. Two agents run that check: one tests that the analysis is supported by the evidence, the other that the findings connect into one coherent answer.
Yes. Every claim is traceable. Click any finding and watch the participant say it, on video, in their own words.
Yes. Charts, sentiment, and theme frequency across every segment and market sit alongside the findings, with the qualitative reasoning behind the numbers.
Yes. Generate a report on a single segment, or compare several side by side, in a click. It comes from the interviews you already ran, with no return to field.
The report is generated and checked as one piece, so it is not edited in the platform. What you export to PowerPoint is a one to one translation of the report you reviewed.
Yes. The report is built from the start for everyone who acts on it, and exports to PowerPoint in one click with the charts, quotes, and video intact.
The moment your study completes.

Share it within your organization.

A one-page summary of the new Reports Experience, and the video that walks through it. Both are yours to download and share inside your organization.
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See the report you'd actually present

Book a demo and we'll walk you through a live report: the Executive Summary, the sourced Key Findings, and the recommendations it closes with.