RAPID TESTING
Answer the question in front of you.
A focused study for a decision with a date. Brief it, field it with verified people, and get decision-ready insight while the decision is still open.
HOW IT WORKS
One question. One study. An answer you can act on.
Test a creative route, screen a concept, or understand why a segment behaves the way it does. Run it yourself, or have our researchers run it with you.
AI-MODERATED INTERVIEWS
Real conversations, on video, in any market.
Our AI moderator runs every interview on video in the participant’s own language, and asks a follow-up only when an answer is worth exploring. You hear the reasons, not just the ratings.
- Adaptive follow-up questions
- 100+ languages
- Video, clips and quotes
VERIFIED PARTICIPANTS
The right people for the question.
Multi-layer fraud checks screen every participant before, during and after the interview. We recruit the audience your test needs, from mainstream consumers to niche and B2B audiences.
- Multi-layer fraud checks
- 300+ million video-ready participants
- 100+ markets
QUALITY ASSURANCE
Evidence you can stand behind.
Every interview is scored live against 17 quality criteria. In reports, coherence agents check that findings hold together and evidence agents trace each one back to the quote and clip behind it.
- 17 quality criteria
- Coherence and evidence agents
- ISO 27001 and GDPR
ANSWERS AND STORIES
An answer you can take into the room.
Research Agent 2 answers follow-up questions across your study with citations, quotes and video clips. The Storytelling Agent turns findings into Stories your stakeholders can share.
- Citations with every answer
- Real customer voices
- Stories ready to share
BUILDS ON WHAT YOU KNOW
Every test adds to your research library.
Powered by GetWhy empathyOS, each rapid test is kept and connected with your earlier studies, so the next question starts from what you already know.
- One research library
- Connected to earlier studies
- Nothing learned twice
FAQ
Creative routes, product concepts, messaging, packaging, or why a segment behaves the way it does. If the question has a decision attached, it is a good fit.
Participants answer in open, AI-moderated video conversations. The moderator follows up when an answer is worth exploring, so you hear why people react the way they do, in their own words.
Real people, recruited for your question. Multi-layer fraud checks screen every participant before, during and after the interview. Never synthetic.
Timing depends on your audience, markets and scope. We agree on the delivery schedule before launch, so you know when findings will land.
Yes. Run studies on your own on the platform, or have our researchers design and run them with you.
Every test is kept in your research library, powered by GetWhy empathyOS. Your team can question it later with Research Agent 2, or bring it into Claude, ChatGPT and Gemini through GetWhy MCP.
When the same question keeps coming back. Always-on programs run at a set cadence, so each wave builds on the last.
SEE IT IN ACTION
Bring a real research question.
Book a 30-minute walkthrough and we will show you how GetWhy answers it.
