For Consumer Insights Leaders at Enterprise Brands
AI Market Research That Moves at the Speed of Your Business
GetWhy combines AI-moderated consumer interviews, 300M participants, and a published 17-criteria quality standard. Results in 48 hours. Not 8 weeks.
Traditional research can't keep pace
By the time your agency delivers, the decision has been made on gut feel. Your insights arrive after the campaign shipped, the budget was allocated, and the product roadmap was locked.
per agency study
8 weeks
The standard qual turnaround. Your product launch, your competitor's response, your board meeting: none of them wait 8 weeks.
per traditional study
$30-50K
Before you own the data. Before you control the synthesis. Before you can ask one follow-up question.
nobody reads
90 pages
The CMO takes three bullet points. Your team's best work dies in a slide deck opened once and forwarded to no one.
per agency study
8 weeks
The standard qual turnaround. Your product launch, your competitor's response, your board meeting: none of them wait 8 weeks.
per traditional study
$30-50K
Before you own the data. Before you control the synthesis. Before you can ask one follow-up question.
nobody reads
90 pages
The CMO takes three bullet points. Your team's best work dies in a slide deck opened once and forwarded to no one.
The GetWhy approach to AI market research
AI-moderated interviews with a published 17-criteria quality standard. Brief to insights in 48 hours.
How it works
Design your study
Go from research question to a ready-to-run discussion guide in minutes. A Senior Researcher reviews and signs off before a single interview runs.
Go from research question to a ready-to-run discussion guide in minutes. A Senior Researcher reviews and signs off before a single interview runs.
Recruit from 300M participants
Access a verified panel of 300M participants. Built-in fraud prevention and an 8-step quality check ensure you are talking to the right people, in the right markets.
Access a verified panel of 300M participants. Built-in fraud prevention and an 8-step quality check ensure you are talking to the right people, in the right markets.
AI-moderated consumer interviews
GetWhy's AI Moderator runs live video interviews in 100+ languages. Adaptive probing. Live quality scoring against a 17-criteria framework. Every conversation goes deeper than a scripted guide.
GetWhy's AI Moderator runs live video interviews in 100+ languages. Adaptive probing. Live quality scoring against a 17-criteria framework. Every conversation goes deeper than a scripted guide.
Senior Researcher synthesis
A Senior Researcher codes, synthesizes, and validates every study before delivery. No automated summaries shipped without human review. The craft your stakeholders trust.
A Senior Researcher codes, synthesizes, and validates every study before delivery. No automated summaries shipped without human review. The craft your stakeholders trust.
Decision-ready findings in 48 hours
From the first interview, your team has findings in 48 hours. Not a 90-page deck. A decision-ready narrative with video evidence your stakeholders will actually watch.
From the first interview, your team has findings in 48 hours. Not a 90-page deck. A decision-ready narrative with video evidence your stakeholders will actually watch.
faster
40x
Than a traditional research agency
cheaper
~20x
Without sacrificing methodology rigor
from first interview
48 hrs
Study design happens before the clock starts
interviews trained on
+1M
The dataset behind GetWhy's AI Moderator
faster
40x
Than a traditional research agency
cheaper
~20x
Without sacrificing methodology rigor
from first interview
48 hrs
Study design happens before the clock starts
interviews trained on
+1M
The dataset behind GetWhy's AI Moderator
Trusted by 100+ global enterprise brands
eBay saves $6.7M and grows category GMV 15% with AI-powered consumer research
Christine Moeller
Senior Director Consumer Insights, eBay
How Heineken runs 1,750+ consumer interviews across 41 projects in 24 markets
Tony Costella
Global Commerce AI and Transformation Director, Heineken
How Arla is using qualitative at scale to unlock a new pace of discovery
Michael Swaisland
Vice President: Consumer Intelligence, Arla Foods
Common questions
How does AI moderation compare to traditional moderation for quality?
GetWhy's AI Moderator is trained on +1 million consumer interviews and evaluated against a 17-criteria quality framework. In head-to-head testing, AI-moderated interviews generate 1.8x richer conversations than experienced human moderators. A Senior Researcher reviews every study before delivery.
GetWhy's AI Moderator is trained on +1 million consumer interviews and evaluated against a 17-criteria quality framework. In head-to-head testing, AI-moderated interviews generate 1.8x richer conversations than experienced human moderators. A Senior Researcher reviews every study before delivery.
What does 48 hours mean exactly?
48 hours from the first interview, not from the brief. Study design, discussion guide review, and participant recruitment happen before the clock starts. Once interviews begin, findings are in your hands within 48 hours.
48 hours from the first interview, not from the brief. Study design, discussion guide review, and participant recruitment happen before the clock starts. Once interviews begin, findings are in your hands within 48 hours.
Can GetWhy replace our agency retainer?
Many GetWhy clients run a parallel study first. Same methodology. Same sample. Different timeline and cost. eBay saved $6.7M in 18 months and increased research velocity 10x after making the switch.
Many GetWhy clients run a parallel study first. Same methodology. Same sample. Different timeline and cost. eBay saved $6.7M in 18 months and increased research velocity 10x after making the switch.
What does a Senior Researcher do in the process?
Every GetWhy study includes a Senior Researcher at three points: study design review, live session monitoring, and synthesis validation before delivery. Senior Researchers are ex-Bain, McKinsey, Kantar, Ipsos, and similar. Not coordinators. Researchers.
Every GetWhy study includes a Senior Researcher at three points: study design review, live session monitoring, and synthesis validation before delivery. Senior Researchers are ex-Bain, McKinsey, Kantar, Ipsos, and similar. Not coordinators. Researchers.
What does pricing look like?
GetWhy studies start at $2-4K, compared to $30-50K for a traditional agency study. Most clients start with a single study under their procurement threshold, see the output, and expand from there. No annual commitment required for the first project.
GetWhy studies start at $2-4K, compared to $30-50K for a traditional agency study. Most clients start with a single study under their procurement threshold, see the output, and expand from there. No annual commitment required for the first project.
Consumer Insights Leaders at Enterprise Brands
Your agency takes 8 weeks. See what 48 hours looks like.
- 30-minute call with a Senior Researcher on our team.
- We scope a live example study in your category. Concept test, brand perception, or qual depth.
- You see what 48-hour research looks like. No commitment required.
