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News2026-11-05
Introducing Always-On Programs, Powered by GetWhy empathyOS
Written by:
Bart Padjasek
Content Marketing Manager
Customer understanding, always-on.
Copenhagen, 5 November 2026. GetWhy today introduced always-on programs, powered by GetWhy empathyOS. Always-on programs are ongoing AI-moderated video interviews with real people, built around your business priorities. Every wave builds on the last, so teams see what is changing in their market, and why, while the decision is still open.
Customers keep moving. Needs, habits and loyalties shift between studies, and a one-off study only captures a moment. Always-on programs keep the conversation going, at a cadence that fits the business: weekly, monthly, quarterly or around key moments.
The aim is simple: empathy, built into how the business runs.
What’s new at a glance
- Always-on conversations: stay in conversation with real people as needs, behaviors and markets change.
- Compounding understanding: every wave builds on the last, for better questions and deeper understanding.
- Connected to your business: fresh findings and real customer voices flow into the tools where your teams decide.
Six programs, built around your priorities
Start with one program, or run several across brands, categories and markets. Each can be tailored to the questions that matter to your business.
- Brand perception: know how your brand is seen.
- Competitor monitoring: see why rivals win.
- Campaign pulse: tune the campaign mid-flight.
- Emerging needs: spot unmet needs early.
- Category opportunities: claim the white space.
- Consumer sentiment: read the mood as it moves.
How it works
- Ask the questions that matter. Define your questions, audiences and markets, and set the rhythm.
- Track the human shifts. Explore what is changing and why as each wave lands, and connect it with what you already know.
- Share what is emerging first. Bring each wave’s findings, and the customer voices behind them, to the people who need them.
Every participant is checked for fraud before, during and after the interview, and GetWhy’s researchers and strategists help design each program and turn findings into decisions.
Design your always-on program today
Always-on programs are available now for new and existing GetWhy customers. Bring us your recurring questions, and we will design your first always-on program with you, including its focus, audience and cadence. Program design is free.
