Exclusive access to our 2026 Global Consumer Study board
In our latest study, we spoke with 160 people in 8 countries in under 48 hours to map what's top of mind for the global consumer.
But instead of just handing you a PDF, we built something you can actually move through. The Board holds the full 2026 Consumer Study: every participant clip, theme, and quote, mapped and searchable. Request access below.
But instead of just handing you a PDF, we built something you can actually move through. The Board holds the full 2026 Consumer Study: every participant clip, theme, and quote, mapped and searchable. Request access below.
Get access to the board
What you get:
- Boards. Every quote, theme, and clip, mapped to the four shifts.
- Stories.Turn any insight into a podcast, reel, or deck-ready link.
How does it work?
INSIDE THE BOARD
The whole study, in one Board.
The 2026 Consumer Study is mapped by market, theme, and the shifts we surfaced. Browse it like a library, search it like a
database.
database.
- Organized by market, theme, and behavioral shift
- Browseable by anyone in the organisation, no research background needed
- Every quote linked back to its source interview
BUILT to be shared
Every insight, in any format.
Turn an insight into an interactive article, a podcast, a deck, or a reel. Built for the stakeholder who won't open a 60-page PDF.
- Interactive articles with video clips embedded inline
- Podcast episodes for the commute or between meetings
- PowerPoint decks ready to present, with customer video evidence
- Showreels for Slack or the board meeting
FAQ
What's inside the Board?
The full 2026 Consumer Study: 160 interview clips across 8 markets, mapped to the shifts that surfaced. Stories sit on top, so any quote or theme can be turned into a podcast episode, a reel, or a deck-ready clip.
The full 2026 Consumer Study: 160 interview clips across 8 markets, mapped to the shifts that surfaced. Stories sit on top, so any quote or theme can be turned into a podcast episode, a reel, or a deck-ready clip.
How was the study run?
AI-moderated qualitative interviews with 160 consumers across 8 countries, completed in under 48 hours. Every conversation is searchable in the Board, with full transcripts and video clips.
AI-moderated qualitative interviews with 160 consumers across 8 countries, completed in under 48 hours. Every conversation is searchable in the Board, with full transcripts and video clips.
Can I use these insights in my own work?
Yes. Cite findings, embed clips, and export decks for internal use. We just ask that you credit GetWhy as the source.
Yes. Cite findings, embed clips, and export decks for internal use. We just ask that you credit GetWhy as the source.
What if I want to run a study like this for my own brand?
That's exactly what GetWhy is built for. Book a demo below and we'll walk through how the platform works on a brief of your own.
That's exactly what GetWhy is built for. Book a demo below and we'll walk through how the platform works on a brief of your own.
Make insights impossible to ignore
Stories and Boards are the world’s first experience layer for qualitative insights. Ask us how they can level up your research.