GetWhy Summit 2026
Redefining Customer Understanding with AI
- Sept 17 2026
- Villa Copenhagen, Denmark
300+ people. From more than 20 countries. One day in Copenhagen.
The people redefining customer understanding. On one stage.
The leaders reshaping research aren't predicting it from the sidelines. They're already running it inside some of the world's largest research, marketing and innovation teams.
Michael SwaislandVP Consumer Intelligence and Marketing Transformation, Arla
Brynhild VinskeiChief Marketing Officer, TDC
Morten ChristiansenRegional CEO, 3
Anjali MehraHead of AI capabilities, eBay
Tony CostellaGlobal Commerce AI & Performance transformation director, Heineken
Colleen FunkeyFractional Consumer Insights & Brand Strategy Executive, Grey Zebra -ex Estée Lauder, Anheuser-Busch
Giles HedgerAuthor, Strategist, Coach, Ex-Diageo
Edwin TabordaGlobal Chief Consumer & Market Intelligence Officer,
L'Oréal
Mireille PatoineHead of Insights & Analytics,
Ex-Maersk
Vincent F. HendricksProfessor of Formal Philosophy, University of Copenhagen
Joanna DumontVP Global Insights, pladis Global
James WycherleyChief Executive, Insight Management Academy
GetWhy Summit 2026 is sold out.
Thank you to everyone who requested a ticket!
If your place is confirmed, we will see you on September 17 for a day about how enterprises act on human understanding.
Villa Copenhagen
Villa Copenhagen sits in the center of the city, in a restored 1912 building beside Tivoli Gardens. It carries a sense of occasion without the noise, which is exactly the room we wanted for this. One day, one floor of sessions and conversations, with the people rethinking how the world understands its customers.
The conversations that sets the questions, not the trends.
Keynotes. Customer cases. Product showcases. And the execution conversations that usually only happen off the record.
9:00
Doors Open
09:30 – 09:40
Welcome & introduction
Colleen Funkey
Host
09:45 – 10:05
Opening speech
Casper Henningsen
Co-Founder & CEO, GetWhy
10:10 – 10:30
From Cartography to Meteorology: A New Vision for Consumer Insights
Tony Costella
Global Commerce AI & Performance Transformation Director, Heineken
10:35 – 11:00
Fireside chat: Customer Closeness as Strategy - A CEO Perspective
Morten Christiansen
Regional CEO, 3
*Hosted by Lasse Telling, CCO, GetWhy
11:00 – 11:20
Break
11:20 – 11:40
Keynote
Brynhild Vinskei
Chief Marketing Officer, TDC Erhverv
11:45 – 12:00
GetWhy Demo
Sara Lerner
SVP, Product Experience, GetWhy
12:05 – 12:25
From superintelligence to super-imagination: Creative ideas in the age of AI
Giles Hedger
Author, Strategist, Coach, Ex-Diageo
12:25 – 13:30
Lunch & networking
13:30 – 13:50
When intelligence becomes abundant, what becomes valuable?
Vincent F. Hendricks
Professor of Formal Philosophy, University of Copenhagen
13:55 – 14:25
Panel: Turning empathy into an advantage
Mireille Patoine
Head of Insights & Analytics, Ex-Maersk
James Wycherley
Chief Executive, Insight Management Academy
Edwin Taborda
Global Chief Consumer & Market Intelligence Officer, L'Oréal
Joanna Dumont
VP Global Insights, pladis Global
*Hosted by Joy Eckhoff, Client Director EMEA, GetWhy
14:25 – 14:45
Break
14:45 – 15:05
From Studies to Systems: How AI Agents Are Building the Always-On Future of Research
Anjali Mehra
Head of AI Capabilities, eBay
15:10 – 15:30
The Most Dangerous Person in Insights Isn't AI. It's the Person Waiting for Permission.
Michael Swaisland
VP Consumer Intelligence & Marketing Transformation, Arla
15:35 – 15:45
Closing speech
Colleen Funkey
Host
15:45 – 17:00
Cocktail Hour
FAQ
Thursday 17 September 2026 at Villa Copenhagen, in the heart of the city. One full day, from the morning sessions through the evening that follows.
Senior insights and marketing leaders from the world’s consumer brands. We keep it small on purpose, so the conversation stays candid and every person is worth your day.
We are confirming the lineup now and will keep revealing names in waves over the coming weeks. Already confirmed are the CEO of a major telecoms company, a VP of Intelligence at a global CPG, and a CMO, with more senior leaders to come. Expect an AI keynote to open the day and a first look at what we are building next. Save the date, the names are coming.
Each place is a 250 EUR value, and the first 200 are complimentary. Places are limited and in high demand, so if your plans change, let us know at least 72 hours ahead and we can offer your place to someone else. Guests who do not show and have not canceled in time may be charged a 250 EUR no-show fee.
Request a ticket above and share your details. We review every request personally, keeping priority for the insights, marketing, and innovation leaders shaping enterprise brands, and we will be in touch to confirm your place. The first 200 places are complimentary, so the sooner you request, the better.