Product releases

Ask questions about your GetWhy studies from inside ChatGPT. Turn on the GetWhy plugin in the ChatGPT desktop app to search your studies, reports and quotes.

The Research Agent now reads your reports, searches across studies and watches participant videos before it answers. Every answer shows its citations, quotes and video clips.

Rolling out now. The AI moderator decides whether a follow-up question is worth asking, so interviews stay shorter and participants keep their energy for the questions that matter most.

Stories read better, match the tone of your reports and pick stronger showreel clips.

Four roles (Admin, Collaborator, Viewer, Consumer), each with a plain description, and a searchable user list.

The AI moderator starts each interview knowing your business questions and your brand and product names. Follow-ups target what you need to learn, and quotes and showreels spell your brands correctly.

Whoever created a study gets an email when its study, segment or custom report is ready to view.

Compare any two or more segments on their own, such as just your Nordic or LatAm markets, by requesting a custom report from the report view.

Reports now work back from key findings to recommendations to the executive summary, so the analysis is more useful and better structured.

Download full interview transcripts for a study or a single segment as a CSV, in the language the interviews were run in.

Connect your GetWhy research library to Claude. Pull study findings and quotes in alongside your other business data, and draft new study briefs without leaving the chat.

Every study comes with a rebuilt report and research library. It answers your business questions directly, adds quant dashboards, and backs every finding with quotes, video and showreels. Reports export to PowerPoint.

Participants can be asked for a quick face shot before the interview starts. It is one more check that keeps fake participants out of your study.

Five separate checks look at every interview: room, background audio, accent, speech pattern and screen share. Each new face is also matched against confirmed scammers, so fraud is caught before it reaches your analysis.

Add images, PDFs, videos or links as stimuli. The Study Builder reviews each one before using it to build your interview guide.

Add single-select, multi-select, rating-scale and word-association questions to your interviews. Get a directional read on the numbers and the reasons behind them in one study.

GetWhy articles, video clips and quotes now appear inside Market Logic's DeepSights, next to your syndicated and quant data. Available to selected joint clients first.

Turn a rough business question into a study ready for the field in one afternoon. The Study Builder works through objectives, audience, discussion guide and recruitment feasibility with you, and you can hand over to our research team at any point.

Confidential stimuli can carry a watermark that ties each copy to one participant, so you can test unreleased work with more confidence.

Every new study runs with AI moderation switched on.

Ask your research library anything and get answers grounded in participant video. Share findings as articles, podcasts and showreels people will actually watch.

Build and edit insight showreels and playlists yourself.

Ask the Research Agent about what participants showed as well as what they said, such as facial expressions, body language and objects held up to the camera.

A new quote model picks shorter quotes, so showreels get to the point faster.

Write a Story by prompting the chat, then edit it in place or ask for revisions in one go.

PowerPoint exports include a showreel for the executive summary and for each business question, verbatim quotes for every insight, and better cross-segment slides.

Stories, the Research Agent and stronger fraud protection, launched together.

A new look and a new home page when you log in, with the Research Agent up front.

Chat with your study data. First released to early-access clients.